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Experience-First for Automotive

Shift to Experience-First

Realise the game-changing agility needed to win the hearts of automotive consumers and grow your revenues.

What does it take to unleash the ultimate customer experience?

Discover insights, key trends and concepts in our latest whitepaper. Bonus chapter now available.

Disruption has taken the automotive industry by storm

Consumers expect more from automotive retailers and OEMs when it comes to convenience, responsiveness and interaction. As a result, they disengage faster and quickly move on to the next-best option when their needs aren’t met.

47% of customers think about changing their automotive brand after a company fails to deliver a relevant customer experience (Accenture, 2021). With more touchpoints to manage and greater expectations, the barriers to success are higher than ever.

The industry is facing a relevancy crisis.

Disruption has taken the automotive industry by storm

75% of consumers said they will pay more for a good customer experience

(Source: Forbes 2021)

Retailers and OEMs no longer control the car ownership process. Today, consumers are in charge. And, if you don’t deliver the experiences they’re looking for, they’ll find faster, better, more convenient interactions elsewhere.

To stop consumers jumping ship, you must continually adapt to their needs while offering useful, personalised products and services. Using data to understand their preferences helps you provide the supportive, end-to-end experience they crave.

75% of consumers said they will pay more for a good customer experience

Stats

  • 76%

    of consumers will use the same retailer for future purchases if they have a positive experience.
    Source: Capital One, 2023

  • 72%

    of consumers say they only engage with personalised messaging.
    Source: Affinitiv, 2022

     
     
  • 54%

    would buy a car from the dealer who offers the best experience, regardless of price.
    Source: AM online, 2022

The Keyloop Advantage

Delivering distinctive experiences across the entire consumer lifecycle is critical to cultivating enduring loyalty. As the largest global automotive technology company, we bring the unparalleled industry expertise and best practices required to help automotive retailers and OEMs like you to successfully achieve Experience-First.

Our Experience-First platform gives you the ability to transform every touchpoint into an opportunity to delight customers and cultivate enduring loyalty.

How? By providing experiences that are:

DISTINCTIVE

DISTINCTIVE

From first contact to their next car purchase, impress customers at every touchpoint with unique experiences – both physical and digital.

FRICTIONLESS

FRICTIONLESS

Elevate performance and operational agility by digitising processes and adopting new models that make it easy for your teams to work effectively.

SIMPLIFIED

SIMPLIFIED

Build on your DMS foundation and unleash the power of connected data to shape experiences that meet consumer preferences.

UNIFIED

UNIFIED

Benefit from a continuous 360-degree consumer view using our Active Data Core, which delivers fresh, actionable insights.

CONNECTED

CONNECTED

Harness a growing ecosystem of preferred partners with our open APIs.

Ready to put your customers Experience-First?

Find out how you can remain relevant to your customers and offer the experience they expect. Contact us today to learn more about how we are transforming the car buying and ownership experience in the automotive industry.

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