Drive sales with Phyron’s AI visual marketing solutions
Phyron delivers high-quality content quickly, at scale, and at a lower cost, so you can maximise both deal and vehicle profit as well as efficiency! Future-proof your operation with Phyron today, so you’re always one step ahead of the competition.
Experience Phyron live at our Auto-e webinar
See how Phyron seamlessly integrates with our Auto-e commerce platform to enhance your vehicle listings with high-quality stills and engaging videos. Watch Phyron in action and discover how AI-driven visuals can transform your online showroom. Watch it OnDemand now!
Visuals that captivate, convert and deliver
In a fiercely competitive market, where striking visuals influence car buyers and Cost-Per-Acquisition (CPA) is at an all-time high, having the right vehicle marketing strategy is essential. Sales teams often spend valuable time creating inconsistent visuals, which leads to lost revenue and an unsatisfying customer experience. Meanwhile, in-house photography teams produce higher-quality results but are costly and slow.
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+17%
+17% increase in lead conversion with car listings that include video on Auto Trader (Phyron)
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3 Weeks
Up to 3 weeks for all edited images to be uploaded to and distributed online (Source: Jan Nygaard, Phyron)
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+22%
22% increase in digital ad spend expected across UK automotive in 2024 (Source: Emarketer)
AI-driven visuals for every marketing need
Phyron uses AI to automate the creation and distribution of high-quality visual content, transforming as little as five low-quality images into impactful, professional-grade assets. This not only frees up your sales team to focus on closing deals but also empowers them to produce consistent, on-brand content across all channels at a fraction of the cost of in-house photography teams. Plus, Phyron reduces the need for rekeying by enabling you to publish these assets to multiple marketplaces in minutes, ensuring maximum efficiency and consistency with minimal manual effort.
Reduce photography costs with Enhanced Stills
Save up to 88% on photography costs while improving image resolution by up to four times with Phyron’s Enhanced Stills. AI automates the removal and replacement of low-quality backgrounds and unwanted objects, providing high-quality, consistent images across your entire vehicle fleet to improve brand recognition.
Drive engagement with Inventory Videos
Automatically convert static vehicle listings into compelling, bite-sized videos tailored to highlight key USPs based on your stock feed. These videos draw more attention and increase buyer engagement, generating an 8% uplift in direct leads through calls and emails.
Maximise efficiency with Paid Advertising
Phyron supports META AIA, Facebook, Instagram, and TikTok, enabling you to create automated video ads optimised for social media at scale. And, with Keyloop Marketing Services, we can manage your advertising campaigns for you, streamlining your entire vehicle advertising strategy and driving results.
Create visuals on-the-move with the Phyron App
Capture and generate professional-quality images and videos directly from your mobile device. Whether you're on the forecourt or in the showroom, the app allows any salesperson to effortlessly create engaging content without the need for specialised equipment or skills.
Fusing data and imagery for consistency
Phyron seamlessly integrates with your stock feed as well as key elements of Keyloop’s Automotive Retail Platform, Fusion, ensuring data and imagery consistency across all channels. By fusing real-time supply and demand channels with high-quality visuals from Phyron, you can provide customers with an accurate, trustworthy experience that drives satisfaction. In fact, 83% of the consumers we surveyed in partnership with 0C&C, said they’re uncertain about the accuracy of vehicle information, which makes consistency critical for building trust and closing sales. Phyron’s integration ensures you maintain that trust, keeping your vehicle listings accurate and up to date across every touchpoint.
Boost efficiency and profit with a faster time-to-market
Phyron helps retailers reduce time to market by an impressive 95%. What previously took weeks to produce can now be done in a single day, saving you time, effort, and resources. With faster content creation and publishing, your vehicles reach potential buyers quicker, reducing days in stock. This quick turnover helps increase vehicle profit by lowering stocking fees and depreciation costs and minimising the risks associated with long-term inventory holding. The more efficiently you drive conversions, the faster your vehicles sell and the higher your profits.
