Montreal Auto Show
The Montreal Automobile Dealers Corporation (MADC) and the Palais des congrès de Montréal, in collaboration with Le Journal de Montréal, hosted the Montreal International Auto Show (MIAS) Charity Preview Gala (CPG) on Thursday, January 18, 2024 at the Palais des congrès. This exceptional evening brought together players from the automotive world to support five (5) hospital foundations in the Greater Montreal area. The CPG offers a unique opportunity to network and create unforgettable memories while previewing the many new products and special attractions at the Montreal Auto Show.
-
Delivery Method
In Person
-
Event Duration
10 days
-
Customer Type
Manufacturers, Dealerships
Key Takeaways
The Canadian market remains hugely optimistic despite the softening economy
There is reason for cautious optimism in Canada. Dealerships must keep a watchful eye on the issues affecting their customers, their brand, and their dealership.
AI will be a game changer in this industry
The key takeaway for the OEMs and retailers in the audience was to start planning so they can gain confidence in how to use AI tools in their own businesses.  One interesting suggestion, though, was to remain AI-informed, rather than AI-driven or AI-led. The tools are useful, but they need to be integrated with a human touch.
New models will always be on the horizon, but with technology and data at our fingertips we are well-placed to look after our customers
The other key topic for debate was the incoming models from the Chinese manufacturers.