Force24
Force24 is a UK-based marketing automation platform helping automotive retailers and brands use their data to spot customer intent earlier and act on it faster. It helps bring together dealership data, vehicle ownership, finance lifecycle information, enquiry history, website behaviour and stock availability into one clearer view of each customer. This gives marketing, sales and aftersales teams better visibility of where each customer is in their journey, what they may need next, and when they are most likely to engage.
About Force24
Force24 brings powerful marketing automation software and hands-on human expertise together in one platform, helping automotive retailers unlock more revenue from their customer data.
The platform enables teams to deliver smarter, more timely and more personalised communications across the full customer lifecycle, while Force24 specialists support with data, strategy, deliverability and campaign performance to improve conversion, retention and customer value.
Together, this gives dealerships one place to spot revenue opportunities earlier, engage customers more effectively and drive stronger commercial outcomes.
Features and benefits
How it works
Support offered
Single customer view across dealership and marketing data
Bring customer, vehicle, finance, enquiry and engagement data together to give teams a clearer view of each customer’s lifecycle, interests and likely next action.
Automated journeys across sales, aftersales and retention
Trigger timely email, SMS and marketing journeys for renewals, lead follow-up, service reminders, MOT activity, retention, reactivation and stock-led opportunities.
AI contact intelligence
Use each customer’s data, behaviour and engagement history to identify when they are likely to buy, what they may want next, and the best offer to drive loyalty.
Force24 integrates directly with Keyloop Drive, syncing contact, vehicle, finance and purchase data from a variety of data sources. Keyloop remains the source of truth, with Force24’s proprietary middleware handling all data translation into a single customer view. Every communication, whether to a first-time buyer or loyal customer, is shaped by everything we know about them, helping teams spot buying intent earlier and drive stronger aftersales loyaltyÂ
Force24 customers are supported by a hands-on account management team, subject matter experts across key areas of marketing automation, and an always-on training and support team who help retailers get the most from the platform.
From data strategy and journey planning to deliverability, segmentation, campaign performance and ongoing optimisation, our team works closely with customers to turn ideas into practical, revenue-focused activity. With experience supporting 30+ automotive dealerships, we stay close to the realities of the sector, giving us a strong view of what works, what is changing and where retailers can create stronger results across sales, aftersales and retention.
What customers say
Force24 has given us a smarter, more connected way to engage with our customers, giving us the tools to understand behaviour, segment our data exactly how we need it and see live engagement levels across our audience. Lead scoring has become an indispensable tool, helping us identify potential customers ready to convert and streamline our processes for maximum efficiency. With automated email, SMS, web tracking, lead scoring and segmentation, we can act on warmer opportunities faster, support our call centre teams with more relevant follow-up and prove the impact of smarter customer engagement. From one campaign alone, we generated 559 sales.
Louise Bradbury, Head of Digital, EU, Perrys Motors