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Welcome to Demand

Challenges of driving revenue growth

A competitive marketplace means your team must act faster than ever to drive conversions.

A competitive marketplace means your team must act faster than ever to drive conversions.

Traditional sales models are changing, and customers now expect more for less.

Traditional sales models are changing, and customers now expect more for less.

Manual, time-consuming processes create costly operational inefficiencies and detract from valuable revenue-generating activities.

Manual, time-consuming processes create costly operational inefficiencies and detract from valuable revenue-generating activities.

Accelerating sales success with Demand

Designed with revenue growth at its core, the Demand domain empowers your team to acquire and generate leads for a stronger pipeline, convert every opportunity with confidence and retain loyal customers.

Within Demand, you’ll find Acquisition Hub – your comprehensive car dealership website solution. Bring every step of the digital customer journey into one platform with ease. Meanwhile, Sales Hub intelligently connects every step of the sales process, reducing cost and inefficiency while driving every deal to close faster. 

Our portfolio of solutions, built with customer experience at the fore, streamline operations with intelligent data management, so you can drive both new business and customer retention in equal measure.

Accelerating sales success with Demand

Experience optimal deal profitability

Acquire

Acquire

Use behavioural data and AI-powered tools to understand customer needs and plan your sales pipeline. We help you enhance the online browsing experience and intelligently manage every lead for maximum conversion potential.

Convert

Convert

Empower customers with a flexible, digital-first buying journey. Offer real-time vehicle visualisation, self-serve showroom options and digitised paperwork to create a seamless path from interest to ownership and protect deal profitability.

Retain

Retain

Turn data into loyalty by re-engaging customers at the perfect moment. Our unified platform provides the insights you need to identify renewal opportunities and present compelling offers to secure customer lifetime value.

  • 20-30%

    Of leads are typically lost due to not logging them onto dealer systems
    (Source: OC&C 2024)

  • 60%

    Of consumers view proactivity as a winning quality in a dealership
    (Source: ATG)

  • 50%

    Dealers who re-engage with customers following an unsuccessful appt, experience higher satisfaction and a 50% propensity to buy
    (Source: Retain Group 2024)

DEMAND

Put customers first to supercharge your sales

Our suite of innovative solutions enables users to proactively personalise experiences from the point of initial enquiry right through to contract renewal. With analytics tools that provide deep insights into every customer’s particular preference and behaviour, building bespoke car-buying experiences for every deal will become second nature. See how you could shape your customer experience today.

Start a conversation today

 

As the largest global automotive technology company, with 40 years of automotive experience, we know what it takes to drive success. Fusion is home to a vast array of composable capabilities designed to curate a solution that best fits your needs.

We’re here to listen and tailor the solutions that help overcome your challenges and elevate your performance.

Start a conversation with us today to define your goals, and we’ll work with you to achieve them.

Powering the entire automotive ecosystem with best-in-class technology 

Demand is just one of four domains powered by Fusion, the Automotive Retail Platform of the future. This intelligent, composable platform uses rich data and first-class technology to power the entire ecosystem.  

Click one of the options below to find out more about Fusion and the other domains.

Fusion