29, September 2026: Keyloop and Autotrader are stepping up the integration of their systems and data to help retailers and manufacturers improve the accuracy, efficiency, and performance of their digital advertising across new and used vehicles.
Through the integration, retailers using Keyloop’s Vehicle Hub inventory management system can access Autotrader’s comprehensive Vehicle Data, including standard and optional specification information, as well as its market leading Valuations. This helps retailers create richer, more accurate adverts, price vehicles with greater confidence and reduce the time spent manually checking or rekeying vehicle details across multiple systems. Retailers using Vehicle Hub have reported 33% speedier conversion of sales enquiries as well as fully streamlined vehicle taxonomy.
The integration enables real-time synchronisation, so inventory within Keyloop systems can now be listed on Autotrader as soon as relevant details and visual assets are confirmed. Once listed, vehicles marked as ‘under negotiation’ remain visible but locked from enquiry to avoid conflict, while sold vehicles are automatically removed to protect the customer experience and prevent duplicate leads.
Retailers and brands with multi-site operations or scaling nationally can use Vehicle Hub to more easily maintain higher operational capacity across their digital advertising on Autotrader. The elimination of manual admin, such as sheet and file uploads, allows sales teams to focus on high-value tasks and focus on the progression of sales. Keyloop users can also utilise dynamic search tomaximise their most in-demand vehicles with premium digital advertising placements, so that their available Autotrader slots can be used to their full potential, while sales staff have full visibility on the status of each sale.
This new collaboration is powered by Keyloop’s vehicle inventory management system, which forms part of Fusion, the company’s new end-to-end Automotive Retail Platform (ARP). Fusion helps motor retailers and OEMs manage and optimise the full vehicle sales and aftersales process – from initial enquiry through to ownership and retention.
“This collaboration is more than the exchange of data; it will help deliver more dynamic consumer journeys and ensure dealers are better able to meet customers’ expectations for speed and accuracy,” said Harvey, Chief Revenue Officer at Keyloop. “Together with Autotrader, we’re helping retailers and OEMs drive faster turnover, create richer listings driving engagement, and improve campaign ROI; all with the goal of enabling smarter inventory turnover, meeting the pace of their growthambitions.”
Ian Plummer, Chief Customer Officer, at Autotrader, adds: “In such a fast-moving market, retailers need accurate vehicle data, trusted valuations and the ability to act quickly when stock or pricing changes. Delays, duplication and inconsistent data can cost retailers time, margin and customer confidence. Our Vehicle Data gives retailers a comprehensive view of each vehicle, from standard specification and optional factory-fit features to vehicle history, helping them create better quality adverts faster and price each vehicle more accurately to its exact specification. By making that dataand our market-leading Valuations available through Vehicle Hub, this collaboration will give retailers easier access to the insight they need within the systems they already use. Combined with real-time synchronisation, it should help them reduce manual admin, improve advert accuracy and respond faster to changing market conditions”
For more insight from Keyloop and Autotrader you can catch the latest addition to Autotrader’s dealer-focused YouTube channel, The Keys Autotrader, where Harvey and Ian discuss how outdated technology can drain retailer profit.
Businesses interested in learning more or activating the integration can contact Keyloop here.
Keyloop is a global leader in automotive technology, supplying software solutions to over 70% of the UK’s top 200 dealer groups (by turnover).
ENDS
Contacts:
For further information, please contact Keyloop’s PR Team:
keyloop@pfpr.co.uk
About Keyloop:
Keyloop is the world’s leading Automotive Retail Platform provider, connecting every phase of the automotive retail lifecycle.
Keyloop technologies are currently used by more than 20,000 retailers and over 90 OEMs. The business also supports 60% of Europe’s leading financier brands and 80% of the UK’s top 10 leasing companies. Since the company was founded 50 years ago, more than 14 billion digital interactions have been processed using Keyloop solutions.
Keyloop built a profile in the motor retail sector through the provision of market-leading Dealer Management Systems (DMS), helping retailers run the operations at the heart of their business. Today, the DMS is just one of the core elements within the Fusion Automotive Retail Platform, which connects data, systems and teams across sales, aftersales and operations. Ultimately, helping the industry to reduce complexity, improve performance and create more unified customer experiences.
What auto runs on.
About Autotrader
Autotrader Group plc is the UK’s biggest automotive marketplace and a leading digital platform for the automotive industry. Listed on the London Stock Exchange since March 2015, the company is a member of the FTSE 100 Index.
Autotrader’s purpose is Driving Change Together. Responsibly. The company uses advanced data science, artificial intelligence and scalable technology to improve how vehicles are bought and sold, while building stronger partnerships with its customers and the wider automotive ecosystem. Autotrader’s platform leverages significant amounts of proprietary data and machine learning models to power pricing, demand forecasting and personalised consumer experiences. These capabilities enable retailers and manufacturers to make better decisions, improve performance and respond to real-time market dynamics.
Autotrader is increasingly digitising the car buying journey, from search and discovery through to financing and purchase, enabling more of the buying journey to take place online. Alongside this, it is using its data and influence to support the transition to electric vehicles. This is all underpinned by a values-led culture that empowers its people to develop and perform, enabling continuous innovation across its platform and products.
The Company also publishes a monthly used car Retail Price Index, based on the analysis of hundreds of thousands of vehicles each day from across the automotive retail market. This dataset provides one of the most comprehensive views of the UK automotive market and is used by organisations including the Bank of England and the Office for National Statistics to inform economic indicators and government policy.
For more information, please visit www.plc.autotrader.co.uk
