Reading, 04 February – Michael Cox has been appointed as the new Chief Financial Officer (CFO) and Chief Operating Officer (COO) of Keyloop with effect from 2 February 2026, joining the executive leadership team that will steer the global automotive technology company through its next phase of development.
Cox, a Chartered Accountant who trained at PricewaterhouseCoopers, has spent the majority of his career at business-critical international software companies across a variety of industries, and brings to Keyloop extensive experience in scaling high‑growth technology businesses. Most recently he spent seven years as CFO of IRIS Software Group, leading the firm’s global expansion and overseeing more than 30 acquisitions.
Tom Kilroy, CEO, Keyloop, comments: “I am delighted to welcome Michael to Keyloop. As we scale Fusion globally and integrate strategic acquisitions like Motortech.ai, we need both financial rigour and operational excellence. Michael’s proven track record and expertise in scaling international software businesses makes him uniquely qualified to help us capitalise on the transformation happening across automotive retail.”
Michael Cox added, “Keyloop has an impressive history of delivering solutions that build sustained, long-term value for retailers, and the roll-out of Fusion is taking that to a new level. It’s a really exciting time to be joining the business, and I’m looking forward to maximising the potential of our very talented global team during a period of radical change across the sector.”
Keyloop serves over 20,000 retailers and more than 80 OEMs across 90+ countries globally. The Fusion automotive retail platform (ARP) optimises the entire vehicle sales and ownership journey, drawing upon information held in Fusion’s Active Data Core, which provides a single comprehensive record of customer interactions and transactions.
ENDS
Contacts:
For further information, please contact Keyloop’s PR team:
keyloop@pfpr.co.uk
About Keyloop:
Keyloop is a leading provider of automotive retail solutions, with more than 40 years of industry expertise and over 14 billion digital interactions captured to date. Its cutting-edge solutions cater for every stage of the automotive retail ecosystem, connecting retailers, OEMs, financiers, and fleet suppliers with their consumers via innovative Experience-First software.
Spanning demand, supply, operations and ownership, Fusion is Keyloop’s dynamic Automotive Retail Platform, optimising the automotive retail lifecycle for customers and consumers alike. It increases both vehicle and customer lifetime value through seamless automation and personalisation, while its technology serves more than 20,000 retailers, more than 80 OEMs, 80% of the top 10 UK leasing companies, and 60% of brands within Europe’s financier space. For more information, please visit: www.keyloop.com
