06 May 2026: Keyloop, a leading global provider of automotive retail software solutions, has become a founding partner of the new UK arm of ‘Empowering Auto’, a Canadian nonprofit organisation that supports the role of women across the automotive industry. Empowering Auto has been created to drive positive change through recruiting initiatives, mentoring and forging a community that fosters inclusive and supportive leadership.
Keyloop will be supporting the UK launch event for Empowering Auto, being held at Octopus Central, London on Tuesday 12 May 2026. Alongside a networking session, the event will host a panel discussion entitled ‘Progress Over Perfection’, where global leaders will share real stories of growth, risk and impact. Participants will include Amy Fleming, President & CEO at Mazda Canada Inc.; Yolanda Biswah, President at Canadian Black Book; Fiona Howarth, Founder at Octopus Electric Vehicles; and Julia Muir, Founder at Auto30Club.
Partner support for Empowering Auto, enables growth into new regions to help the wider sector flourish. In becoming a founding partner of Empowering Auto, Keyloop is cementing its commitment to supporting and celebrating inclusivity across both its own business and the wider industry.
Jacqui Barker, VP Global Engagement, Keyloop, comments: “This launch marks the first in several planned events across the UK that will drive inclusion and help more women build a career in automotive, from early recruitment through to executive leadership. Having seen the support and sense of community offered by Empowering Auto for women in automotive in Canada, being a founding partner aligns with Keyloop’s commitment to champion women across the technology and automotive sectors.”
“We are thrilled to extend our passion beyond Canada and officially take root in the UK. A special acknowledgment goes to Jacqui; when she joined us in 2023, she had a clear vision of expanding our movement to the UK, and it is truly rewarding to watch that vision become a reality this year.” says Aryan Habib, co-founder of Empowering Auto. “Our 2026 theme, ‘Progress Over Perfection,’ is the perfect mantra to guide this expansion.” added Katherine Mior, co-founder of Empowering Auto.
Empowering Auto’s work is made possible through the collaboration of partners across OEMs, suppliers, financial institutions, retail organisations, and other industry stakeholders. Together, these organisations are shaping a stronger, more representative automotive industry.
You can join the Empowering Auto team at their UK launch event from 5pm on Tuesday 12 May. Tickets can be found at: https://www.eventbrite.ca/e/empowering-autos-uk-launch-event-tickets-1986691649203
Keyloop is a global leader in automotive technology, supplying software solutions to more than 90% of the UK’s top 200 dealer groups (by turnover).
To find out more about Keyloop, please visit www.keyloop.com.
ENDS
Contacts:
For further information, please contact Keyloop’s PR team:
keyloop@pfpr.co.uk
About Keyloop:
Keyloop is a leading provider of automotive retail solutions, with more than 40 years of industry expertise and over 14 billion digital interactions captured to date. Its cutting-edge solutions cater for every stage of the automotive retail ecosystem, connecting retailers, OEMs, financiers, and fleet suppliers with their consumers via innovative Experience-First software.
Spanning demand, supply, operations and ownership, Fusion is Keyloop’s dynamic Automotive Retail Platform, optimising the automotive retail lifecycle for customers and consumers alike. It increases both vehicle and customer lifetime value through seamless automation and personalisation, while its technology serves more than 20,000 retailers, more than 80 OEMs, 80% of the top 10 UK leasing companies, and 60% of brands within Europe’s financier space. For more information, please visit: www.keyloop.com
About Empowering Auto
Empowering Auto is a nonprofit organisation on a mission to drive meaningful change in the automotive industry by recruiting, retaining, and advancing women and their allies, and by creating a community that fosters inclusive leadership.
