- Sales Hub supports retailers in managing the entire omnichannel sales process
- Key capabilities of Sales Hub include tailoring offers for a customer or prospect, building a deal, managing part-exchanges and finance applications and sharing quotations
- Dealers can integrate Sales Hub seamlessly with Keyloop’s existing and future product suite, Acquisition Hub (end-to-end ecommerce) and Vehicle Hub (real-time inventory management)
- Sales Hub will be unveiled alongside Keyloop’s new automotive retail platform at Fusion Live Toronto on April 22, at Paramount EventSpace, Woodbridge
Toronto, 22 April 2026. Keyloop, a leading global automotive software provider, has launched Sales Hub, an all-new end-to-end sales management solution developed specifically for Canadian auto dealers and manufacturers.
Covering every stage in the omnichannel sales process, Sales Hub can be used to manage leads, build deals, manage vehicle trade-ins and finance applications, share quotations via the customer’s preferred channel(s) – including email, SMS, WhatsApp and the dealer’s own customer portal – and capture and store digital deal signatures.
The new solution utilises details, preferences and behaviours to make communications more personalised and relevant, as well as to create actionable insights that can be used to shape offers and campaigns.
By introducing highly automated, end-to-end sales workflows, Sales Hub helps managers cut response times and improve team productivity. Pilot implementations across Canada began in April, with three Canadian dealerships becoming the first to experience the benefits of Sales Hub.
Automated workflows streamline omnichannel sales
The suite of AI tools built into Sales Hub automates repetitive tasks, freeing sales teams to focus on high-value customer interactions, aided by their own personal copilot that steers activity and provides on-brand prompts for proactive and reactive communication. Predictive analytics and propensity scoring, all powered by intelligent learning models, anticipate customer needs to build campaigns that are more meaningful and productive.
Sales Hub also enables fully paperless document management and delivery, providing secure, easily accessible digital storage that helps retailers maintain OEM compliance, reduce print costs and quickly draw on key information to accelerate deals.
Dealerships adopting this type of integrated solution across customer-facing and back-office operations are proven to increase sales per employee by at least 25% (Mckinsey). Keyloop’s thesis is also based on extensive research by OC&C, an international consulting firm with more than 35 years of insight into the most complex business challenges, of automotive sales process and the inefficiencies generated by fragmented retailer systems, which results in a lack of interoperability, rekeying and process overlaps.
Fully compatible with Keyloop’s DMS and the new Fusion ARP
Dealers can integrate Sales Hub seamlessly with Keyloop’s existing and future product suite, Acquisition Hub (end-to-end ecommerce) and Vehicle Hub (real-time inventory management). For more information on the Hubs and other Keyloop technologies, visit Keyloop.com
The new Sales Hub, alongside Acquisition Hub, sits within the ‘Demand’ domain of the Fusion ARP, which incorporates three additional domains: ‘Operate’, ‘Ownership’ and ‘Supply’. Full details of Fusion and its portfolio of solutions can be found here Keyloop.com
Adrian Nash, Chief Product Officer at Keyloop, said: “We’ve listened to dealers across Canada to truly understand their pain points throughout the sales process. The points of friction result in dealers experiencing ‘heat loss’, where the limited interoperability of systems cost retailers time and money. This has helped us build a solution that addresses the real challenges faced by dealership staff on a daily basis: fragmented systems, limited customer visibility and time-consuming lead management.
“Sales Hub is a true end-to-end system, with AI built in from the outset to future-proof sales processes and maximise conversions as customer expectations continue to evolve. It connects people, processes and data to improve conversions, reduce cost and maximise operational efficiency. Retailers that can unify the customer journey to reduce ‘heat loss’, improving the productivity of both people and processes.”
Sebastiaan Roovers, VP Sales – Americas for Keyloop, said: “We have a long-standing relationship with the majority of dealers across Canada and the desire for a complete sales solution has been consistently raised. Sales Hub bridges the gap and offers dealers a fully integrated platform as the foundation for long-standing success.”
Sales Hub showcased at Fusion Live Toronto in 2026
Sales Hub is being showcased alongside the entire Fusion ARP offering at Fusion Live Toronto on 22 April 2026 at Paramount EventSpace, Woodbridge where dealers can see first-hand how Fusion can help them manage and optimise their automotive ecosystem, from initial enquiry through to ownership and retention.
Keyloop is a global leader in automotive technology, supplying software solutions to over 25,000 retailers worldwide. For more information, visit Keyloop.com
ENDS
Contacts:
For further information, please contact Keyloop’s PR Team:
keyloop@pfpr.co.uk
About Keyloop:
Keyloop is a leading provider of automotive retail solutions, with 50 years of industry expertise and over 14 billion digital interactions captured to date. Its cutting-edge solutions cater for every stage of the automotive retail ecosystem, connecting retailers, OEMs, financiers, and fleet suppliers with their consumers via innovative Experience-First software. Spanning Demand, Supply, Ownership and Operate, Fusion is Keyloop’s dynamic Automotive Retail Platform, optimising the automotive retail lifecycle for customers and consumers alike. It increases both vehicle and customer lifetime value through seamless automation and personalisation, while its technology serves more than 20,000 retailers and more than 80 OEMs across the Americas, Europe, Africa, the Middle East and Asia Pacific. For more information, please visit: www.keyloop.com.
