Winnipeg, September 10, 2025
Keyloop, a leading global automotive technology company, has launched Fusion, a new end-to-end Automotive Retail Platform (ARP) that will help Automotive retailers across Canada manage and optimize the full vehicle sales and aftersales process – from initial inquiry through to ownership and retention.
Fusion incorporates four distinct ‘domains’ – Demand, Supply, Ownership and Operate – covering all key functions within a dealership business. The industry-leading Keyloop Serti dealer management system (DMS) is now a critical element in the Operate module. All of Fusion’s domains draw upon information held in the system’s Active Data Core (ADC), which provides users in all departments with a single comprehensive record of customer interactions and transactions.
As it is cloud-based, Fusion tools and functionality can be deployed rapidly and securely for organization of all sizes, even major dealer groups operating in multiple countries and with distributed networks of sites representing a diverse portfolio of vehicle brands.
Fusion uses ‘Experience-First’ technology that puts the customer at the heart of all activity, helping retailers deliver positive customer outcomes and amplify revenues through the full purchase and ownership cycle. It also streamlines and automates key processes to reduce operational costs, making businesses more agile.
Retailers can select those elements of the new Fusion ARP that best suit their requirements or introduce the full platform across their entire business. The areas of focus for Fusion’s key domains are as follows:
- ‘Demand’: Helps retailers and OEMs maximize deal profitability through the use of convenient communication and ecommerce tools, omnichannel-enabled sales operation software and intelligent retention initiatives. It reduces cost per acquisition, increases lead-to-sale conversion rates, and improves customer loyalty. Key elements of the ‘Demand’ domain include Acquisition Hub (a retail platform that facilitates a seamless omnichannel journey) and Sales Hub (a new AI-powered sales management and CRM system).
- ‘Supply’: Allows retailers, OEMs and fleet suppliers to achieve maximum profit per unit by proactively managing vehicle supply through intelligent management of inventory and asset risk. Our Supply products are used by over 1,200 retailer rooftops globally, and used by 90% of the top 10 UK Leasing companies.
- ‘Ownership’: An aftersales-focused suite of resource and workshop management tools that increase efficiency and customer satisfaction. Enables retailers and OEMs to maximize workshop utilization and income per visit.
- ‘Operate’: , Operate helps retailers and OEMs achieve peak operational efficiency, supporting faster, more informed business decisions.
Commenting on the launch of Fusion in Canada, Keyloop’s Chief Strategy Officer, Tim Smith, said: “Canada is a critical growth market for Keyloop, and with Fusion we have a unique opportunity to unlock value for more of our dealer customers. We are currently working with a select group of early adopter dealerships to implement the Fusion suite to ensure a seamless integration into the wider Canadian market.
“Through the four domains in our new connected ARP, our retailer customers can benefit from the expertise of our team and the extensive reach of our technology. Our focus remains on simplifying the vehicle sales and ownership journey, staying true to our Experience-First principles. Fusion is more than just a technological solution – it’s a transformative approach to reshaping our industry and delivering meaningful value to all stakeholders.”
Sebastiaan Roovers, VP Sales – Americas added: “Today’s evolving automotive ecosystem demands a more flexible, scalable, and integrated approach. Fusion is a clear and compelling proposition, guaranteed to drive value for our customers. It underpins a connected, data-driven approach which fosters customer trust, revenue growth, and long-term loyalty.
“We’re excited to showcase the capabilities of our new ARP at Fusion Live in Montreal, giving dealers across Canada the opportunity to interact with the technology and hear about some of the latest developments shaping the motor retail sector through keynote speeches and practical workshop sessions.
Dealers attending Fusion Live on September 23 can discover how to bolster their business success when attending live keynote speeches, hosted by Stephen Harris, the Field Chief Data and AI Officer at ThoughtSpot. At the event, attendees will have the opportunity to explore the best of Keyloop’s offerings through specialist product sessions, exploring the power of Fusion and understanding how the ARP connects every phase of the ecosystem to supercharge lifetime value.
Register your interest for Fusion Live here:
EN: https://keyloop.com/en-ca/events/fusion-live-montreal-25-registration
FR: https://keyloop.com/fr-ca/events/fusion-live-montreal-25-registration
ENDS
Contacts:
For further information, please contact Keyloop’s PR team:
keyloop@pfpr.co.uk
About Keyloop:
Keyloop is a leading provider of automotive retail solutions, with more than 40 years of industry expertise and over 14 billion digital interactions captured to date. Its cutting-edge solutions cater for every stage of the automotive retail ecosystem, connecting retailers, OEMs, financiers, and fleet suppliers with their consumers via innovative Experience-First software.
Spanning demand, supply, operations and ownership, Fusion is Keyloop’s dynamic Automotive Retail Platform, optimising the automotive retail lifecycle for customers and consumers alike. It increases both vehicle and customer lifetime value through seamless automation and personalisation, while its technology serves more than 20,000 retailers, more than 80 OEMs, 80% of the top 10 UK leasing companies, and 60% of brands within Europe’s financier space. For more information, please visit: www.keyloop.com
