How Helkama-Auto achieved faster lead responses and sales efficiency.
Helkama-Auto, based in Espoo, is a longstanding importer and retailer of Škoda cars. The company's commitment to smart and innovative solutions aligns with its focus on responsibility and sustainable development. Helkama-Autokauppa is part of Helkama-Auto’s retail division and uses Keyloop Leads within their operation. Tomi Saarinen has been steering the operations at Helkama-Autokauppa as Dealership Director since July 2022. He spearheaded the adoption of Keyloop Leads in October 2022 and has worked with Keyloop’s Automaster DMS since 2005.
The implementation of Keyloop Leads was really easy, and only a couple of meetings were needed before everything was set up.
Tomi Saarinen, Dealership Director.
Challenge
Before implementing Keyloop Leads, managing leads presented many challenges for the company. Potential customers came from various sources, each of which, then had to be manually distributed among the sales team —a time-consuming task that was heavily dependent on supervisor involvement.
Solution
Keyloop Leads is a lead management solution that integrates seamlessly with the DMS and ensures retailers can respond to every digital enquiry at the right time, through the right channel, with the right message.
Helkama-Autokauppa decided to implement Keyloop Leads for both their new and used car segments after realising it could significantly improve lead management and drive efficiency in their sales department.
Following the implementation, all leads started coming into one place—and processing them became much faster due to reduced dependency on supervisors’ availability or involvement. A one-month pilot period helped fine-tune operational aspects such as segregating leads between new cars and used vehicles among salespeople.
Impact
Helkama-Autokauppa noticed an immediate improvement in response times as soon as it implemented Keyloop Leads. The average response time is now less than an hour; with many enquiries being handled within just a minute. And Keyloop Leads also ensures every enquiry gets a reply—a feat previously impossible to guarantee.Â
Keyloop’s Automaster DMS integration revolutionised Helkama-Autokauppa’s customer interactions. The automated transfer of vital customer data, including phone numbers and email addresses, helped to streamline selling processes and dramatically accelerated response times to customer queries.
Its ease of use, professional templates, and integration with Automaster DMS contribute to a streamlined process. The system’s clear benefits and professional appearance facilitated a smooth transition into the business and everyday working practices of sales teams across its network. The experience with Keyloop Leads was so positive during the pilot, the business didn’t even consider looking at other alternatives.
I wholeheartedly recommend Keyloop Leads – it offers clear benefits for both managers and sales teams alike. Since implementation, it has revolutionised lead management, resulting in swift responses, improved traceability, and enhanced overall sales efficiency.
Tomi Saarinen, Dealership Director
The implementation of Keyloop Leads was really easy, and only a couple of meetings were needed before everything was set up.
Tomi Saarinen, Dealership Director