Consumer expectations are changing. Over the past four years, customers have started to demand immediacy and convenience like never before.
According to a recent Salesforce survey of over 6,000 consumers, 82% of survey respondents expected retailers to be able to accommodate their preferences and meet their expectations.
As the industry catches up with an increasingly digital-native audience of car buyers, meeting your customers on their preferred communications platform has never been more critical.
That’s why we’re launching our Keyloop WhatsApp integration for Keyloop Message and Keyloop Leads (Premium).
Why WhatsApp?
WhatsApp has been ranked as the most highly used mobile messaging app across the globe, with around 140 billion messages exchanged via the app every day [Backlinko, 2024].
While the platform is most widely used for personal communications, it’s also made waves in the business world with the launch of WhatsApp Business in 2018.
WhatsApp Business enables enterprise users and small businesses to connect with their customers using a unique business WhatsApp account. That means businesses can now unlock more meaningful, more efficient communications, and enhance their buyer journey by meeting their customers on a channel they know and love.
The key benefits
When you can communicate with customers on the most widely used social channel, you unlock a whole host of advantages. We’ve outlined just a few of these below:
Team productivity
Using the WhatsApp integration in Keyloop Message means you’ll benefit from smoother workflows and faster response times as it notifies sales team members when they are able initiate a customer conversation in real time via WhatsApp. Enabling team members to connect and access customer conversations means you won’t miss any enquiries, your workflows run smoothly, and your customers aren’t left hanging.
WhatsApp security
Renowned for its robust security measures, WhatsApp ensures end-to-end encryption for all messages, calls, photos, and videos. This means only your organisation and the receiver have access to the content, enhancing privacy and trust. Customers can rest assured that their interactions with your business will remain secure, bolstering their confidence in your brand and services.
Customised communication
WhatsApp Business communications have an average 98% open rate [Your Business Number, 2023], making this one of the most effective channels for customer contact. Unlike traditional communications methods, WhatsApp enables real-time, two-way conversations, ensuring swift query resolutions and feedback. Features like Quick Replies and Greeting Messages enhance efficiency and engagement. By personalising your responses and any outbound lead generation messaging via WhatsApp, you’ll build customer trust and satisfaction, making it an indispensable tool for delivering exceptional service in today’s fast-paced market.
WhatsApp’s green tick for trust
Gain trust with customers using WhatsApp’s official green tick badge, which verifies your automotive business as genuine and reliable. Enhance brand reputation and credibility with this badge, assuring customers they’re interacting with the right account. It signals professionalism and fosters trust in your business communication.
NB: Customers looking to unlock WhatsApp capabilities for Keyloop Message will need to get their WhatsApp business account verified with Meta.
Why your comms could dramatically boost your customer-centricity
Building true customer-centricity means putting your customers back in the driver’s seat. But passing the power back to your customers to build trust and foster advocacy can be challenging if you don’t have the right solutions at your disposal.
Keyloop’s suite of lead response and omnichannel retailing solutions enables you to build a customer communications ecosystem that is tailored to the needs of your customers. With features such as our WhatsApp integration, which empowers customers to choose how they reach you, you could be automatically enhancing their experience.
How our WhatsApp integration works
Here’s how our Keyloop customers could benefit from our newly launched WhatsApp integration:
Keyloop Leads
With Keyloop Leads (Premium), you benefit from the agility that comes with choosing WhatsApp for your customer interactions. With Leads (Premium), you can now reply to Hot Leads via WhatsApp, moving the conversation onto the popular social media platform according to customer consent. That means you can meet your customers on their channel of choice and manage efficient, effective conversions all from our comprehensive console.
Keyloop Message
With Keyloop Message car buyers interacting via the message function now have the power to choose WhatsApp as a third channel, in addition to the original online chat and text channels. What’s more, they have the flexibility to make contact via WhatsApp for web on their desktop or using their mobile device. With WhatsApp as an additional option for customer queries, conversations can become more convenient and more mobile for both you and your customers.
Choose Keyloop for customer convenience
Our data-rich, intuitive solutions are built with the customer experience at their heart, which means you can rest easy in the knowledge that car buyers can select their chosen communications channel and always get a timely response to their enquiries. In turn, you’ll never miss a lead again, and you’ll be able to tap into that valuable data to build more targeted lead generation and personalise your marketing to optimise spend.
