MHD
MHD has forged a reputation as one of the most trusted and successful automotive groups representing some of the finest global brands. Having worked with Keyloop since 2019 to implement Keyloop Drive DMS, the combined team have built a strong and successful working relationship. With a focus on customer experience and digitalisation, MHD Director, Stephen Lay shares his thoughts on how Keyloop’s solutions are helping drive his business forward to maximise every opportunity and navigate the ever-changing automotive retail landscape.
"I’m a Keyloop advocate. It’s critical for us to leverage every opportunity and it’s great a lot of our OEMs support Keyloop. The fact they integrate well means their reporting is seamless, but more importantly for me at a local level, it’s about how we can start to take our digital journey and use APIs to start picking up additional revenue streams that are going to make a difference."
MHD Success Story
The Story
Challenge
Before working with Keyloop, MHD faced challenges around a lack of data integration that hindered superior customer experiences and future digital transformation. -
MHD as a business faced operational and reporting difficulties due to this and so decided to shift to a more adaptable and integrated solution in the form of Keyloop Drive DMS.
Solution
Stephen Lay played a crucial role in introducing Drive to MHD. He recognised that Keyloop could provide a comprehensive solution that would support growth across the business from car sales to aftercare. Drive would also give MHD a holistic view of their customers’ journeys – a key differentiator in today’s competitive market.
Impact
MHD can focus on the future thanks to the introduction of Drive and its API capabilities that now enables them to link into the many solutions Keyloop offer. Since adopting Drive, MHD are enjoying the benefits of:
Enhanced visibility across the customer journey
Quick and easy reporting
Seamless integration
Performance improvement in sales
Additional revenue stream identification
"With Keyloop, the great thing is we have a 360 degree view. What we’re able to do is pull every single part of the customer journey together in one place, which is critical for us. We can look at car sales, finance, service functions and then start to build the whole picture for the customer. It gives us great visibility."
“I’m a Keyloop advocate. It’s critical for us to leverage every opportunity and it’s great a lot of our OEMs support Keyloop. The fact they integrate well means their reporting is seamless, but more importantly for me at a local level, it’s about how we can start to take our digital journey and use APIs to start picking up additional revenue streams that are going to make a difference.”