Transforming Automotive Retail with Experience-First: Middle East Industry Event
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Delivery Method
In-person
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Event Duration
1 Day
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Customer Type
Manufacturers, Partners, Retailers
Collaboration for the future
Earlier this month, the Experience-First event brought together automotive manufacturers, retailers, and partners across the Middle East and Africa. Both days of the event, organised by Keyloop, were spent in collaborative discussion to shape the future of the industry in 2024 and beyond.
Thanks to the incredible open collaboration between speakers and visitors, attendees were able to share their experiences and come away with informative, actionable insights. Elhamy Elsheikh, Group IT Director at Ezz-Elarab Automotive Group commended the event, stating:
The line-up of speakers was exceptional. I left the event feeling inspired and motivated to implement new ideas and strategies. Furthermore, I had the chance to connect with industry professionals and like-minded individuals, which has already resulted in promising collaborations and potential partnerships.Â
Through a deep dive into Keyloop’s Experience-First ethos, the event aimed to help industry players future-proof their businesses. Experts emphasised the importance of a connected automotive retail technology ecosystem, built on an Experience-First platform, in creating frictionless customer experiences that foster loyalty and drive growth. Serving to connect key stakeholders in the automotive sector, the event facilitated the sharing key industry trends, and a wealth of market insights to help navigate the future of automotive in this region.
Event highlights
Technology and the consumer: expert and guest insights
A highlight of the event for many was guest speaker Joseph Salem, Partner for consulting firm Arthur D. Little, Middle East.
In the spirit of active collaboration, attendees engaged with enthusiasm throughout the presentations, contributing shrewd insights around consumer behaviours and the importance of long-term loyalty in aftersales profitability. Thoughtful questions fostered open discussion
Five key principles for Experience-First success
Distinctive – Shaping every touchpoint to win consumers’ hearts as they move back and forth between online and offline.
Unified – Activating insights across systems and connections to get an ongoing 360-degree view of the consumer.
Frictionless – Elevating human performance and operational agility through digitised processes and continuous recalibration.
Connected – Harnessing a tech ecosystem.
Navigating the future of automotive retail
The shift to Experience-First isn’t just a way of doing business, with a focus on consumer experience and a connected technology ecosystem. It’s a chance for retailers, manufacturers and key stakeholders to combine their collective knowledge and pave the way forward to an elevated automotive landscape.