Insights
Welcome to our blog, your go-to source for comprehensive industry insights spanning the entire automotive sector. Delve into detailed reports, consumer insights, first-party research, and global survey results, providing you with a holistic understanding of the latest trends and developments shaping the automotive landscape.
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Electric shock: The pay-per-mile charge and how the UK budget will affect aut...
The latest UK budget from Chancellor Rachel Reeves has sparked a lively conversation in the automotive industry. With a series of bold announcements affecting electric vehicles (EVs), it seems the ...
SEO in the age of AI: What it really means for your dealership marketing and ...
The way your customers search for their next car has changed. Google’s new AI Overviews and the rise of tools like ChatGPT are not just trends; they are becoming a primary channel for vehicle...
EV Summit 2025: Key takeaways for the future of automotive
Earlier this year, the EV Summit 2025 brought industry leaders together in the heart of Oxford, at the Blavatnik School of Government, to explore the future of electric mobility. The mood was clear...
A practical guide to embracing your retailer AI strategy
If you’re feeling behind on AI, you’re not alone, and you’re certainly not too late. Despite 74% of automotive businesses recognising AI as a critical performance lever, only 1 in 10 have actually ...
Fixing the 8% problem: How to make AI projects succeed in automotive
In our recent Keyloop Drivetime podcast, our host Jacqui Barker spoke to Andy Gray, CEO and co-founder of Kortical. This episode serves to cut through the noise around AI and get practical about w...
World EV Day: Changing the narrative, championing the EV experience
Today marks world EV day- the slogan for which is Share the spark: a day to convey EV positivity. At a time when the EV market battles against a mass media barrage of misinformation that has long i...
Pride in motion: Driving change for LGBTQ+ communities in UK automotive
Up until very recently, vehicle advertising was dominated by heterosexual ideologies, often with scenes that depicted a confident, straight man behind the wheel, seldom a figure who reflects the fu...
Transforming automotive retail through tech convergence
It’s no secret that today’s consumers increasingly expect personalised, omnichannel interactions with brands. At a time when technological disruptions and consumer expectations are cited as the sec...
Driving Automotive Retail Innovation: AI in Automotive & Beyond
In our recent Keyloop Drivetime podcast, our lovely host Jacqui Barker spoke to Oana Beattie, Vice President of Data and AI at Kyndryl, the global IT infrastructure giant, about how AI is fundament...
Why Google vehicle listing ads could be a huge opportunity for automotive adv...
Google Ads have always played a key role in automotive retail. But, at a time when 94% of car buyers say they research online before choosing what car to buy and where to buy it, having your vehicl...
Driving Growth in APAC’s Evolving Automotive Retail Market
The automotive retail landscape across Asia-Pacific (APAC) is undergoing significant transformation. With the region’s diverse mix of mature and emerging markets, rapid digital adoption, and shifti...
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How AI can put us on a path to ‘omnichannel 2.0’
A core theme for our Fusion Live event is how the motor retail sector needs to start thinking beyond ‘omnichannel’ – at least in the familiar, conventional sense that we understand it today. At pre...