The Impact of AI Search: How the automotive sector wins in a zero-click world
Discover how the shift from search engines to answer engines is fundamentally changing consumer behaviour and how your brand can adapt today to drive ROI tomorrow.
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Delivery Method
On-Demand Webinar
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Event Duration
60 minutes
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Customer Type
OEMs, Retailers
Search behaviour has fundamentally changed.
The advent of AI overviews has meant that organic search listings are being pushed down the page, resulting in dropping click-through rates for retailers across the globe. In this webinar, we explore how retailers are adapting to AI overviews and building zero-click strategies to mitigate drops in traffic and losing mid-funnel influence to competitors.
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Here are some of the actionable insights and practical strategies you’ll gain.
Understand changing consumer behaviour
Learn how to alter your buyer journey tactics in line with modern search behaviours such as longer conversational search prompts.
Adapt to new search landscapes
Discover how to navigate AI overviews and declining organic click-through rates by optimising your content for answer engines.
Build topical authority
Find out how to establish dominance in priority segments like EV and fleet to ensure your brand is cited in AI responses.
Leverage automation for execution
See how automation helps you scale insights and execute strategies efficiently to save your marketing team time and money.
Learn how Keyloop‘s Marketing services team could generate:
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30%
Conversion uplift. Higher conversion rates (30%) from geofenced and location-based advertising compared to traditional campaigns.
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80%
Lower acquisition costs. 6x conversion uplift and 80% lower acquisition costs achieved using AI and machine learning platforms.
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112%
Increase in lead volume. 32% drop in cost per lead and 112% increase in lead volume in targeted OEM campaigns.