News Round Up
Keyloop partners with AWS
Fusion Live LDN - that's a wrap
Keyloop to launch VEGA and VEGA.ai
Keyloop is pleased to announce a new partnership with Amazon Web Services (AWS). This partnership will power Keyloop Cloud, a next generation hosting solution that forms the foundation of Fusion, our Automotive Retail Platform. Â
Keyloop Cloud will allow automotive retailers and OEMs to adapt their processes and deploy the latest technologies far more rapidly – whether for a single site, across a multi-site group, or even globally. Retailers can use it to quickly scale-up or upgrade their sales and aftersales operations to drive growth, or to respond more effectively to new challenges.Â
For business-critical software and data, cloud-based hosting offers greater reliability, accessibility, and security than traditional on-premises storage. It also alleviates many of the manual processes involved when hosted on-site, allowing retailers to channel resources more efficiently.  Â
Stuart Haddock, Account Manager at AWS, said: ‘We’re proud to partner with Keyloop – a market leader in the automotive retail space – as they look to leverage the power of Cloud to deliver their Automotive Retail Platform, Fusion, to the industry. By building on AWS, Keyloop will be able to scale and innovate to offer cutting-edge solutions to their customers and continue to drive success.’Â
On 17 June, we hosted the first ever Fusion Live event at Kings Place, central London. With over 115 delegates attending, the event delivered a mix of thought leadership, future-focused sessions, and interactive experiences – all designed to inform and inspire our attendees from across the industry.Â
Those who joined us on the day learned how Keyloop Fusion, our Automotive Retail Platform, is connecting every phase of the ecosystem to supercharge lifetime value. They enjoyed keynotes from Kyndryl, who shared practical AI strategies for dealershipsÂ
in a fast-changing world, and AWS, who explored automation and digitising the consumer experience. The expert panel shared their insights on how they’re addressing the challenges in their space within the industry, giving attendees the opportunity to apply the same strategies in their businesses.Â
Our customers were also given an exclusive preview of VEGA and VEGA.ai, our new state-of-the-art business intelligence tool (see above). Throughout the day, attendees took the opportunity to explore our experience areas, allowing them to dive deeper into the four domains that power Fusion: Demand, Supply, Ownership and Operate.Â
You can watch the event video below.Â
We recently announced the launch of VEGA and VEGA.ai, our new state-of-the-art business intelligence tools that can aggregate and interpret data in real-time from the company’s portfolio of software solutions. Dealers can use these tools to evaluate key aspects of their performance and identify how best to maximise customer and vehicle lifetime value, reduce costs and increase margins.  Â
Available to early adopters from September, VEGA will incorporate artificial intelligence  capabilities from the outset and will be introduced as an enhancement to Keyloop’s market-leading Dealer Management System (DMS).  Â
The new tools have been created to deliver market-leading automated insight capabilities while offering greater ease of use, the highest levels of interactivity and – thanks to embedded AI – much greater flexibility in terms of bespoke reporting than other solutions currently available. As they are ‘native’ Keyloop technology, the tools will draw source data from other Keyloop products seamlessly.  Â
VEGA and VEGA.ai will offer a curated choice of template reports that provide actionable insights covering a wide range of key dealership functions, such as new and used car sales, aftersales, finance, and parts and vehicle inventory.Â
Product Spotlight
Acquisition Hub
Auto-e is evolving into Acquisition Hub, the next chapter in digital retailing, built to deliver more value, consistency, and smarter results. Â
You’ll keep the capabilities you rely on today, now enhanced with tools that reduce cost per lead, improve lead conversion, and elevate the customer experience from first click to final handover. Â
Acquisition Hub connects your DMS, inventory, signage, and showroom tools into a seamless ecosystem. With personalised journeys via My Account, AI-powered video and imagery, in-showroom Showcase tools, and real-time campaign insights from VEGA, it enables consistent, connected customer experiences both online and in-store. Â
Retailers already using the platform have reported up to 74% lower cost of acquisition, by aligning content, pricing, and engagement more effectively across channels. Â
It’s everything Auto-e was – and more. Built for today’s customer expectations and tomorrow’s digital growth.Â
To find out more, please contact your Keyloop Account Manager or get in touch below.
Customer Success Stories
We love connecting with our customers and sharing the incredible impact our solutions are making around the world.
Vines Group
Vines Group is a family-run franchise business of BMW and Mini based in the southeast of England. The group has worked with Keyloop for a number of years, and recently introduced Message, a solution designed to drive loyalty with seamless customer engagement built on fast, personalised SMS and email communication. Monique Limerick is Vines Group’s Implementation Manager and shares her experience of introducing the solution. Â
Watch now
Service Hub Success Stories
Discover how our new complete aftersales solution, Service Hub, is transforming operations for leading retailers. In the video below, four of our valued customers share their experiences, Allied Vehicles and Busseys discuss how the solution is improving efficiencies for their teams and enhancing customer experience, while TrustFord and Marriott Motor Group explain why they’ve chosen to implement Service Hub and what it means for the future of their aftersales operations.Â
Watch now
Fifth Avenue
Fifth Avenue Volkswagen has earned its reputation as the number one Volkswagen dealership in the Calgary area by offering a range of high-quality vehicles and a great service. Specialising in new and used cars, trucks and SUVs, it’s committed to creating a seamless car-buying and owning experience for every customer. The business implemented a suite of Keyloop solutions, including Leads, Video, Chat, and Text to enhance operations, streamline processes, drive efficiency, and improve customer experience.
Watch now
Customer Enablement
Get more from Keyloop
Marketing Services update: Google AI Mode now live in the UK
Driving results: Sales Renewal Team delivers 21% appointment conversion
Understanding how to get the most out of your Keyloop systems starts with having the confidence to use them to their full potential.Â
Maybe your team is growing, you’re introducing new staff, rolling out new features or simply need to optimise efficiency across your dealership. No matter the case, training can help your team get the most out of your Keyloop solutions.Â
To support you with this, we’ve developed training specifically designed around actual dealership roles and day to day challenges that you might face.Â
We offer free on-demand learning to fit your schedule and instructor-led webinars, all designed to support dealerships with their everyday tasks.Â
For a more in-depth, premium, focused and structured experience, we also offer paid sessions via the UK academy.Â
Our current sessions are fully booked at the moment, but we are planning the next round of these focused sessions. Register your interest to help our team tailor the future sessions, and we will notify you when the new UK academy will be live.Â
Visit iLearn to explore our online training content or get in touch if you’d like to speak to one of our team about training.
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The Keyloop Marketing Services team is closely tracking the changes to Google search and is always ready to help customers adjust strategies to stay aligned with best practices and maintain visibility. Here’s a quick summary of the key takeaways from Google’s recent releases.
Google doubled down on AI within its search results (SERPS). We already have AI Overviews, an AI-generated summary that sits at the very top of the SERPS. Not only are AI Overviews now available in more countries, but they are also now showing more search types. Â
AI in SERPS doesn’t end with AI Overviews, though. Google used the I/O event to announce the launch of AI Modes for search. AI Mode aims to bring all the information your search requires into the Search Result. Â
Like AI Overviews, it appears at the top of search, offering quick, conversational answers with links to sources designed to improve discovery and understanding. It’s like AI Overviews but on steroids. As traditional search results will be pushed down by AI Mode, it is expected to reduce website traffic. AI Mode has gone live in the UK this week.Â
These updates to search reinforce that AI is at the core of Google’s strategy. For our customers, this is a new area of AI where we can have conversations about how to help not just attract attention in an AI-driven search landscape but also convert that attention into meaningful interactions and sales.Â
If you’d like to find out how the Keyloop Marketing Services team can help you get more from your marketing spend, please get in touch.Â
We’re excited to introduce you to the SRT – our dedicated Sales Renewal Team. They reach out to customers whose finance agreements are coming to an end (with 12, 9, 6, 3, or even just 1 month left), as well as those who’ve asked for an early settlement figure.Â
The aim of these calls is to secure quality appointments – either in the showroom or over the phone – with confirmed dates and times sent via email, ensuring the customer and dealership is ready and available to discuss renewal options.Â
Here’s how the SRT can make a difference:Â
- Genuine, qualified appointments – in the showroom or via the phoneÂ
- Targeted campaigns created to take stock vehicles off the forecourtÂ
- Focused attention to drive sales eventsÂ
- Up to three follow up calls per customer, plus a follow up emailÂ
- 21% appointment conversion rate guaranteed with previous highs of 39%Â
This is an ‘always-on’ team – no HR, recruitment, or management needed – freeing up for dealerships to stay focused where it matters most: on their customers.Â
If you’d like to find out how the SRT could help you, please get in touch.Â
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Partner and Co-Delivery
Introducing Green IP
Payments made simpler with Bumper
Co-Delivery partners - certification update
In this edition of In the Loop, we want to shine a spotlight on one of our partners, Green IP, a UK-based provider of advanced telephony, collaboration and call analytics solutions, specialising in the automotive sector. It helps businesses streamline their operations, improve customer engagement, and reduce costs through cloud-based phone systems, CRM integrations, and powerful analytics.Â
You can find out more about Green IP by visiting our website.
As a Keyloop Approved Partner, Bumper continues to lead in digital payments for the automotive industry – offering innovative, flexible solutions that make it easier for customers to pay and for dealerships to get paid.Â
The Bumper-Keyloop integration enables customers to easily and securely access digital payment solutions for vehicle maintenance and in sales for accessories and add-on products. Alongside providing Pay by Bank (Open Banking), Bumper’s proprietary point-of-sale device, PayPad, increases payment flexibility for drivers, allowing them to choose between Bumper’s payment methods on a familiar payment terminal. PayPad integrates seamlessly with Autoline and Drive DMS with automated payment reconciliation. Â
You can find out more about Bumper by visiting our website.
We’re pleased to announce that we have started the certification process for our three UK Co-Delivery partners. Together, they represent a total of 39 skilled resources, specialising in Drive DMS, Autoline DMS, Documents, and Print Manager.Â
We’re proud to work with our three trusted UK Co-Delivery partners, who are:Â
- L&M Automotive ConsultingÂ
- Magna SystemsÂ
- KCSÂ
To find out more about the Keyloop Co-Delivery Programme, please visit our website.Â
To find out more about Keyloop Fusion or any other of our newsletter topics contact us here
Fusion is Keyloop’s central, composable automotive retail platform delivering value to retailers, manufacturers, financiers and fleet suppliers worldwide. It increases customer and vehicle lifetime value by optimising efficiency and reducing costs, all while delivering a first-class customer experience.
