Al Hashar Group
Al Hashar Group is one of the leading automotive distributors and retailers in Oman with five locations across the Sultanate. Representing several brands, including Nissan and INFINITI, the business is committed to delivering an exceptional experience for customers across sales and aftersales.
Keyloop's connected technology gives us a better view of the customers and the vehicles. This is reflecting directly in having a good rate of customer satisfaction.
Moataz Yahia, Group Head of ICT
Al Hashar Group's Story
Challenge
Al Hashar Group wanted to deliver a fully digital experience to their customers while streamlining daily operations across their sites. They needed a solution capable of handling sales and aftersales processes and seamless integration with OEM interfaces, to help ensure both operational efficiency and enhanced customer satisfaction.
Solution
Keyloop DMS was identified as the solution that met these needs. It went beyond traditional sales support, incorporating aftersales processes and connecting OEM interfaces to provide an integrated, fully digital experience. The aftersales tools, including VHC, would enable Al Hashar Group to manage operations digitally, while also improving visibility into customer interactions and transactions.
Impact
The implementation of Keyloop DMS significantly boosted operational efficiency and productivity, with job cards and service visits growing tenfold in the workshop. The system improved the customer experience by providing greater transparency and engagement, leading to higher satisfaction rates. The partnership between Al Hashar Group and Keyloop has been highly successful, positioning the company for future growth and innovation in its automotive division through Keyloop’s Automotive Retail Platform, Fusion.
Within a year, our job cards and visits have grown ten times by having solutions on top of the Keyloop DMS, such as VHC, which enables a fully digitalised experience for customers and is helping with efficiency and productivity.
Moataz Yahia, Group Head of ICT