Junction Autopark - AIME
Junction Autopark is a growing used car retailer with dealerships in the North West and Wales, helping thousands of customers find their next vehicle through a customer-first approach.
Challenge
Before implementing AIME, Junction Autopark relied on a legacy website chat product primarily focused on collecting contact details rather than helping customers find the information they needed. The result was poor-quality leads, frustrated sales staff and limited value from the channel.
The sales team often found out-of-hours enquiries difficult to convert, with many customers proving impossible to contact later. There was a need for a solution that could deliver genuine customer conversations rather than simple lead capture and generate higher-quality enquiries. The business also wanted to improve out-of-hours engagement and produce a measurable return on investment.
Solution
After experiencing AIME on another dealer website, Junction Autopark decided to switch. Unlike traditional chat systems, AIME engages customers in real conversations, answering questions about vehicles, finance and dealership services before seamlessly transitioning into lead capture when appropriate.
Rather than asking for contact details at the first opportunity, AIME helps customers get the information they’re looking for. The platform also provides detailed summaries and conversation insights to help the sales team understand customer intent before making contact.
Impact
AIME has delivered a strong, measurable return for Junction Autopark, influencing 14.4% of the groups total vehicle sales at a cost of just £55 per influenced sale. Leads generated through AIME cost under £6 representing a very efficient marketing channel.
AIME gets results by helping customers get answers immediately, rather than forcing them into a sales process. The conversational AI has improved customer experience, lead quality and given the sales team leads they can convert rather than chase.
Impact in numbers
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14.4%
of total sales influenced by AIME
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£5.63
cost per lead
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£55
cost per sale
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£29
return for every £1 spend
Contact our team
Before AIME, we were getting chat leads that simply weren’t worth pursuing. AIME changed that completely. The ROI speaks for itself; at £55 cost per sale whilst influencing 1 in 7 of our group sales. It’s one of the best-performing investments we make in our digital marketing.