MHD
MHD has forged a reputation as one of the most trusted and successful automotive groups representing some of the finest global brands. Having worked with Keyloop since 2019 to implement Keyloop Drive DMS, the combined team have built a strong and successful working relationship. With a focus on customer experience and digitalisation, MHD Director, Stephen Lay shares his thoughts on how Keyloop’s solutions are helping drive his business forward to maximise every opportunity and navigate the ever-changing automotive retail landscape.
I’m a Keyloop advocate. It’s critical for us to leverage every opportunity and it’s great a lot of our OEMs support Keyloop. The fact they integrate well means their reporting is seamless, but more importantly for me at a local level, it’s about how we can start to take our digital journey and use APIs to start picking up additional revenue streams that are going to make a difference.
MHD Success Story
The Story
Challenge
Before working with Keyloop, MHD faced challenges around a lack of data integration that hindered superior customer experiences and future digital transformation.
MHD as a business faced operational and reporting difficulties due to this and decided to shift to a more adaptable and integrated solution in the form of Keyloop Drive DMS.
Solution
Stephen Lay played a crucial role in introducing Drive to MHD. He recognised that Keyloop could provide a comprehensive solution that would support growth across the business from vehicle sales to aftersales. Drive would also give MHD a holistic view of its customers’ journeys – a key differentiator in today’s competitive market.
Impact
MHD can focus on the future thanks to the introduction of Drive and its API capabilities that now enables it to link into the many solutions Keyloop offer.
Since adopting Drive, MHD is benefiting from enhanced visibility across the customer journey, quick and easy reporting, and seamless integration, as well as improved sales performance and the ability to identify additional revenue streams.