National Car Hub - AIME
National Car Hub is a specialist used car retailer based in the West Midlands. They hold almost 300 vehicles in group stock and pride themselves on offering first-class customer service.
Challenge
National Car Hub felt that their old website messaging provider was missing opportunities. It could only handle very basic questions and didn’t build rapport with the customer – it only asked for their name and phone number. It also couldn’t deal with more complex queries around finance, PX and optional products. This created problems for the sales team, who struggled to contact these customers. It also cost National Car Hub sales opportunities and left customers frustrated.
Solution
After reviewing several options, AIME stood out: fast responses, accurate information, always positive wording and even empathetic with customers. National Car Hub selected AIME to improve the buyer experience and drive more qualified sales opportunities.
Impact
AIME’s impact on sales was clear, walking into a lead where PX value and finance has already been agreed in principle has been a game changer. AIME delivers this at a cost per lead that was drastically cheaper than a leading marketplace. What stood out was the quality of the leads delivered to their sales team, and the ability of AI to get details from customers salespeople can struggle with. AIME is currently contributing to 6% of their total sales volume with an ROI of £37 returned for every £1 of AIME investment.
Impact in numbers
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£3.58
cost per lead
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22x
cheaper per lead than the leading marketplace
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£22.13
cost per sale
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£37
return for every £1 spend
Contact our team
AIME is worth its weight in gold for the extra information we get such as part-ex and finance details. Our team walk in to leads of the same quality as a leading marketplace, for around 22x cheaper.