Park's Motor Group
Park’s Motor Group is one of Scotland’s largest dealer groups, with 80 locations representing 28 franchises. With a long-standing partnership spanning almost 30 years, Park’s has played a key role in helping Keyloop shape and enhance its digital solutions, most recently introducing Keyloop's end-to-end aftersales solution, Service Hub.
One of the main benefits we’ve found with Service Hub is our average invoice value has increased £57 per invoice, and the online check-in has really helped us in two main areas. It's helping with no shows - that has decreased massively. The second area is upsell. The customer seems more comfortable sitting at home when they're doing the online check in and so far across the group our upsell has gone up 42%.
Scott Menzies. Group Service Manager, Park’s Motor Group
Park's Motor Group's Story
Challenge
As Park’s continues to expand, the group needed to streamline its aftersales processes and replace the multiple platforms technicians and service teams relied on every day. Managing customer check-ins, workshop operations and upsell opportunities across disparate systems created inefficiencies.
At the same time, Park’s wanted to improve the customer experience - reducing no-shows, increasing clarity and convenience at check-in, and ensuring technicians had intuitive tools that supported a faster and more consistent workflow execution.
Solution
Park’s adopted Keyloop Service Hub to unify its service operations, removing the need for three separate platforms. With online check-in, integrated upsell journeys and a technician-friendly tablet interface, Service Hub delivered the simplicity, efficiency and profitability Park’s was looking for.
Impact
Since the rollout, Park’s has seen a £57 increase in average invoice value, a 42% rise in upsell, and a significant drop in customer no-shows. Customers are more comfortable making decisions during online check-in, while staff benefit from a streamlined, fully connected workflow.
For the technicians, it’s transforming the speed and ease of completing VHCs and workshop clocking. With Service Hub now in place, Park’s is excited to see how Service Hub will integrate with the future products becoming available on Keyloop’s Fusion Automotive Retail Platform.
We’ve introduced Service Hub for a number of reasons. It enhances efficiency and delivers a more streamlined customer experience, including service check-in. It also enables us to consolidate platforms, reduce our reliance on multiple software providers, and take advantage of full DMS integration – an advantage unique to this solution.
Graeme Park, Director, Park’s Motor Group