PT CAR
PT CAR is a leading Mercedes-Benz retailer in Indonesia, selling and servicing new and used vehicles. The business has operated on Keyloop Autoline since 2008, when it was selected as one of the platform's pilot dealerships. Its commitment to customer service has been recognised by Mercedes-Benz through multiple Service Excellence Awards. In 2026, PT CAR faced a decision it had never had to make before: selecting its Dealer Management System (DMS).
Challenge
For almost two decades, PT CAR’s DMS choice had been determined by its OEM. Since adopting Autoline in 2008, the dealership had built its operations, processes and integrations around the platform. In 2026, a change in OEM policy gave PT CAR the opportunity to either continue with Autoline or evaluate alternative DMS providers for the first time.
Maintaining a consistent customer experience was a key priority. Changing platforms would have required teams to retrain, integrations to be rebuilt and established workflows to be disrupted. Equally critical was maintaining seamless connectivity with the Mercedes-Benz Xentry portal, which plays an essential role in the dealership’s day-to-day operations.
Solution
PT CAR chose to continue with Autoline, describing the decision as a natural one. Unlike most DMS selection processes, the choice was not based on a product demonstration or future promises. Instead, the business had nearly 18 years of first-hand experience with the platform and a clear understanding of the value it delivered.
The Autoline integration with the Mercedes-Benz Xentry portal streamlines daily operations by eliminating the need for manual data re-entry between systems. This helps reduce errors, improve efficiency and accelerate customer service delivery. By continuing with Autoline, the business can also preserve established workflows, avoiding the disruption, retraining and change management often associated with migrating to a new DMS.
Impact
Day to day, Autoline helps PT CAR operate more efficiently by putting the data its teams need at their fingertips. By renewing the platform, the business maintained continuity at a critical moment, avoiding disruption to established processes and ensuring customers continued to receive the same high level of service.
From 2026, PT CAR began working directly with Keyloop and expects this relationship to create a shorter path from requirement to resolution. Looking ahead, the dealership sees opportunities to unlock even more value from the platform, particularly through better use of data, stronger customer relationship management and further operational efficiencies. As the business continues to grow, PT CAR expects technology to play an increasingly important role in supporting both operational performance and the customer experience.
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We see this as an opportunity to have a closer partnership, rather than simply viewing the DMS as a software platform. As our business evolves, we want the system and our relationship with Keyloop to evolve with us.