Retail Renault Group – Tik Tok auto inventory ads
Retail Renault Group offers a range of new and approved used Renault, Dacia, and Alpine vehicles throughout its network of UK dealerships. During H2, Keyloop, as part of its ongoing paid social partnership with Retail Renault Group, launched TikTok Automotive Ads as part of a closed beta for the large retailer group. This catalogue-based ad format, similar to Meta’s Auto Inventory Ads, matches inventory with users based on their interests and browsing habits.
Opportunity
Given Retail Renault Group’s strong existing relationship with our paid social department – where we already deliver Meta advertising services – they were a natural candidate for inclusion in the beta phase of the new service. Their collaborative approach, openness to innovation, and willingness to test and refine new strategies made them an ideal partner for piloting this initiative.
Alongside one additional dealer, we wanted to validate the effectiveness of TikTok Automotive Ads for the UK retail industry through this closed beta.
Approach
Retail Renault Group went live with TikTok Automotive Ads in September 2025, and we ran it for an initial three-month period. As part of the test, we identified several key proof points to validate. These included assessing whether this could effectively reach and engage a younger target audience, evaluating the performance of static vehicle imagery within TikTok and analysing how it performs from a cost-per-lead perspective. In the absence of direct sales data, lead volume remains the primary benchmark for performance within the UK retail sector. As a result, the number of leads generated was established as a core success metric from the outset of the beta phase.
Impact
The campaign delivered strong results across the three-month period. It succeeded in reaching and engaging younger audiences; 25–34 was the dominant age range, accounting for 39% of ad engagements, and the campaign delivered a £45 cost per lead. A strong result for a first-to-market closed beta on TikTok, particularly given we ran static catalogue imagery on a native video platform, leaving clear headroom for creative and optimisation gains.
Working closely with Dan, our Paid Social Specialist at Keyloop, enabled us to test a new channel with confidence at an early stage in the adoption lifecycle. We were delighted to be selected as part of the closed beta which gave us the opportunity to shape our approach from the outset. As a new addition to our marketing mix, TikTok Automotive Ads surpassed expectations, delivering a strong conversion performance and reinforcing the importance of evolving our paid media strategy in line with changing customer behaviour.