RRG Group
For nearly 60 years, RRG has built its reputation on delivering great customer experiences. Today, with 11 franchise brands and more than 12% of customers reserving vehicles online, Acquisition Hub plays a key role in helping the group merchandise its stock, engage buyers and drive digital sales.
If you're considering working with Keyloop and Acquisition Hub, I would very much recommend it to deliver a great online experience.
Jonathan Royle, Head of Marketing, RRG Group
RRG Group's Story
Challenge
Over time, more customers have moved from buying offline to researching and buying online. For RRG, that meant the website had to work harder, acting as a lead source and as a shop window to bring local customers in. To turn visits into sales, the group needed to show its vehicles with the best imagery, the best descriptions and clear buying options. It also needed to give customers all the information they needed to make an informed decision.
Solution
Keyloop solutions support RRG's day-to-day operations, from lead capture and nurture to the sale itself. Acquisition Hub helps turn browsers into buyers through the merchandising of RRG's products, with a particular focus on used cars. RRG and Keyloop continue to work together to develop the online experience for customers, supported by Keyloop's account management team.
Impact
Over 12% of RRG's customers now reserve vehicles online, and the number buying outright and arranging finance with the group online is growing day by day. Since 2021, organic website traffic has grown by 48%, with Acquisition Hub helping RRG convert more visitors into customers.
Impact in numbers
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48%
growth in organic traffic since 2021
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12%
of customers now reserve a car online
We’ve grown to over 12% of our customers who now reserve vehicles online, and the number of people who do outright purchases and arrange finance with us is growing day by day.