Vantage Motor Group - Paid Social
Vantage Motor Group, a leading automotive dealer group in the north of England, has built its reputation on delivering exceptional service thanks to its customer-first approach and represents Kia, Lexus, Škoda and Toyota franchises. Keyloop’s Marketing Services team has been running Vantage’s Paid Social activity on Meta and for several years, while also managing the business' wider digital marketing activities - delivering consistent improvements in digital marketing performance.
Challenge
Vantage was focused on finding a way to drive consistent growth in leads and sales across their Toyota and Lexus franchises. While their reputation and brand partnerships were already strong, they recognised that the competitive market demanded a more data-driven and targeted approach to customer acquisition to help boost online performance.
Solution
Vantage built upon its strong relationship with the Keyloop Marketing Services team and its existing Paid Social activity to optimise its strategy via Meta to deliver better digital performance for the Toyota and Lexus brands.
The Vantage Marketing team, led by Claire Canard, worked closely with the Keyloop Marketing Services team to plan a tailored approach to ensure every opportunity to engage potential customers was maximised. The teams collectively agreed to focus on deploying a greater effort and investment across Meta tactical and Auto Inventory Ads (AIA) campaigns for Toyota and Lexus franchises. Regular meetings were scheduled to review budget allocation performance, and decide if any adjustments were needed.
Impact
Primary KPI performance saw a considerable MoM and YoY upturn. When looking at August 2025 performance vs. July 2025, cost per sale and cost per lead figures both decreased by 84%, whilst spend rose by only 39%, indicating a much stronger ROI from Meta.
These results reflect the strength of Keyloop’s Marketing Services function, and its ability to consistently deliver high-performing campaigns – and how the strong partnership with Vantage translates into significant, measurable growth.
Impact in numbers
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84%
decrease in cost per sale
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84%
reduction in cost per lead
Working closely with the Keyloop Marketing Services team, we fully optimised our Meta spend for Toyota and Lexus to maximise every opportunity to engage the right customers at the right time. By streamlining our campaign set, running tactical and auto inventory ads, and reviewing performance regularly, we were able to reduce cost per sale by 84% and set the foundation for continued growth.