Experience-first
Discover the transformative power of experiences in the automotive sector, with our blog, where we uncover the impact of an experience-first approach. Explore how prioritising customer satisfaction is empowering retailers and manufacturers can drive unparalleled success, unwavering loyalty, and sustainable growth in the dynamic automotive landscape.
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The power of visuals in automotive retail
As artificial intelligence reshapes how consumers search for information, attracting customers to your digital showroom has never been more challenging or more important. In a recent episode of Dr...
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How payment systems are shaping the future of automotive
In a recent episode of Drivetime, Keyloop’s global auto tech podcast, we spoke with Sarah Sloman, Chief Strategy Officer at Paythru. The conversation centred on the pivotal role of payment systems ...
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95% of car-buying decisions are emotional: How AI video sells smarter
Earlier this year, our Keyloop Drivetime podcast host Jacqui Barker spoke with Rebecca Day, founder of She’s Electric, about the powerful role emotion plays in EV adoption, and why retailers need t...
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Fixing the 8% problem: How to make AI projects succeed in automotive
In our recent Keyloop Drivetime podcast, our host Jacqui Barker spoke to Andy Gray, CEO and co-founder of Kortical. This episode serves to cut through the noise around AI and get practical about w...
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Pride in motion: Driving change for LGBTQ+ communities in UK automotive
Up until very recently, vehicle advertising was dominated by heterosexual ideologies, often with scenes that depicted a confident, straight man behind the wheel, seldom a figure who reflects the fu...
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Shining a spotlight on Spain: Four key takeaways from Faconauto 2025
This year’s Faconauto event in Madrid brought together industry leaders and experts for important discussions on the future of Spain’s automotive industry. We attended the two-day event, to g...
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Collaborative working: the only future for the automotive industry
Technology continues to transform the automotive industry. The shift to electric vehicles (EVs), modern mobility solutions, and digital integrations are changing our environment at an ever-increasi...
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From Aftersales to Ownership: A Keyloop perspective
The automotive industry is evolving, and so is the way we think about the post-purchase experience. At Keyloop, we’re moving away from the traditional term aftersales and we’re moving towards Owner...
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The Keyloop Column: Perceptions from the panel – by Jacqui Barker
As we enter into the final quarter, it’s a great time to reflect on some of the changes we’ve seen this year, and how the automotive industry continues to evolve. Having hosted a number of successf...
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Battlegrounds past, present, and future: The shift to a new way of selling cars
In the earliest days of ecommerce, Ben Whomersley – now Keyloop’s Regional OEM Director for UK and Ireland – told a colleague, “Digital retail is the future of car sales.” The response? “Don’...
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The era of adaptability in UK automotive: Top takeaways from Experience-First UK
Recently, the Keyloop team held our inaugural UK Experience-First event in Birmingham, bringing together top industry leaders to discuss the evolving landscape of automotive retail. We put togethe...
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Used Vehicles Gain Momentum in Spain: 3 key takeaways from the GANVAM event
It’s time to shine a spotlight on the second-hand car market in Spain. The used vehicle (UV) sector in Europe continues to show signs of steady growth. On top of a consistent uptick since 2019, S...