Blog Company news KeyShift announces a new committee

KeyShift announces a new committee

Oct 12, 2026

Imogen Eaton
Content Strategy Coordinator

Keyloop’s women’s employee resource group, KeyShift, is back with a new committee at the helm. Led by Chair Jacqui Barker and Vice Chair Elaine Smart, the team will empower, connect and elevate women across Keyloop and the wider automotive industry.

What is an employee resource group?

An employee resource group (ERG) is an employee-led community built around a shared identity or purpose. It gives colleagues a space to connect, support one another and help shape a more inclusive workplace.

KeyShift does this for women at Keyloop. Its reach extends to the wider automotive industry network of OEMs, retailers and financial services partners.

“Having a dedicated ERG is an opportunity to raise the profile of women in all our markets, share what’s working in other markets and use KeyShift as a great opportunity to open doors, network and support industry peers.”

Jacqui Barker, KeyShift Chair

The KeyShift ambition

KeyShift exists to build a thriving, global community that empowers, connects and elevates women. Despite the fact that women are widely cited as influencing 85% of car buying decisions, women remain underrepresented in the industry. The aim is a more inclusive workforce, one that actively reflects the influence women have on the wider market.

Four pillars underpin the work:

Empower
Connect
Advocate
Inspire

The committee’s objectives are simple: support women, advocate for them and create opportunities that help them thrive at work and in daily life.

Meet the 2026/27 committee

“Having a dedicated ERG is an opportunity to raise the profile of women in all our markets, share what’s working in other markets and use Keyshift as a valid excuse to open doors, network and support industry peers.”

“I’m excited to be joining KeyShift and to be part of a group committed to championing women across Keyloop. I’m passionate about creating opportunities for women to thrive, grow and succeed in whatever path they choose. I’m looking forward to connecting with, learning from and supporting our women colleagues across the globe.”

Sonya Savard - KeyShift Operations & Governance Lead

“I’m excited to be involved in Keyshift and to try to make a difference for other women in the industry.
Here is the motto I follow: ‘The only barriers that life imposes on you are the ones you put up for yourself’.”

Imogen Eaton - KeyShift Content & Communications Lead

“I’m really excited to be involved. Keyshift is such a great initiative. Ultimately, a sisterhood for driving success in automotive and I’m so proud to work somewhere like Keyloop where we have a really strong male allyship, driving diversity and progression.”

Megan Pool - KeyShift Events & Programme Lead

“I’m excited to be joining KeyShift. Throughout my career, I’ve seen that many women are far more capable than they realise, and that a little encouragement can make a real difference. I look forward to learning from others, sharing experiences, and helping create a supportive space where everyone feels confident to grow.”

Tarnika Chaurasia - KeyShift Engagement / Membership Lead

“I’m excited to be part of KeyShift. Throughout my career, I’ve been inspired by women from diverse backgrounds who showed me what’s possible simply by being themselves. I’d love to help build those same connections at Keyloop, creating a community where women feel supported, inspired and empowered to aim higher.”