News Round Up
Keyloop appoints new CRO
Keyloop becomes AI Assistant reseller
KeyShift initiative launched
The Drivetime podcast is live
Keyloop appoints new Chief Revenue Officer amid Automotive Retail Platform launch
Keyloop has appointed [Megan] Harvey as its new Chief Revenue Officer (CRO). In her new role, Harvey will oversee all revenue-related teams and processes as Keyloop introduces its all-new Automotive Retail Platform, Keyloop Fusion. Harvey will lead the Sales division to drive new opportunities across Keyloop’s growing customer base, including retailers, OEMs, and partners.
Harvey, who joined Keyloop in September 2021 as Chief Alliances Officer, previously helped accelerate digital transformation within large retail groups and car manufacturers. On stepping into the new role, Harvey said, ‘Now, as Keyloop brings the industry’s first Automotive Retail Platform to the market, and the sector looks to harness more comprehensive, consolidated technology, I’m really excited to drive growth and customer success, focusing on fostering value across the entire automotive ecosystem.’ Here’s to a future of growth and innovation – best of luck Harvey.
Keyloop to resell AI Assistant’s AI-powered email conversation platform
In January 2025, Keyloop announced an exciting new agreement to become an official reseller of AI Assistant’s AI-powered email conversation platform. This builds on the partnership between the two companies, which saw Keyloop resell AI Assistant’s Cleanse solution in the UK, another tool driven by AI that optimises the accuracy and quality of customer records.
AI-powered email conversation platform helps automotive retailers automate and personalise customer interactions via email, driving engagement and sales. The platform handles a range of tasks autonomously, from forwarding leads to designated team members to scheduling future contact to updating customer records.
Key benefits include time savings, increased responsiveness, enhanced accuracy with real-time vehicle data, and improved customer satisfaction. This offering will be expanded to retailers in the UK, Middle East, South Africa, Netherlands, and Germany.
Keyloop has launched its first ERG (Employee Resource Group)
Keyloop has officially launched KeyShift, a new Employee Resource Group (ERG) dedicated to empowering women and their allies in the automotive and tech industries. To kick off this initiative, Keyloop’s Director of OEM Strategy, Jacqui Barker, hosted an event panel and Q&A session featuring inspiring female leaders who are driving change in diversity, equity, and inclusion.
Commenting on the initiative, Barker said: “I think we need to be more international about how we support careers, develop talent, and create opportunity for not only women in the automotive industry, but across all industries.”
Keyloop’s Drivetime podcast is now live
Our Drivetime podcast is now live! It’s the global auto tech podcast created to help you navigate the fast-moving world of automotive innovation.
Join Keyloop’s Global OEM Strategy Director, Jacqui Barker, as she sits down with special guests to dissect the industry challenges, trends, and talking points, so you’re always up-to-speed with what’s happening in the marketplace. These are straight-talking conversations that will appeal to anyone who’s interested in deepening their knowledge and shaping the future of automotive.
Product Spotlight
Streamline your service department with Service Hub
Our new end-to-end aftersales solution, Service Hub, is designed to help automotive retailers maximise aftersales profits. It uses intelligent data and intuitive interfaces to boost the productivity and profitability of service departments through effortless efficiency.
Placing crucial data in the hands of workshop staff, Service Hub streamlines daily operations and enables fast, efficient task management. It also supports data-driven decision making to increase upsells, reduce cost to serve and enhance the customer journey. Keyloop data indicates Service Hub helps resolve queries four times more quickly, while workflow efficiencies help liberate 15 extra minutes per day per technician.
Powered by Keyloop Fusion, our first-of-its-kind Automotive Retail Platform, Service Hub is part of Ownership, our domain for driving ultimate resource yield. With tools to enhance every stage of the aftersales journey—from online booking to workshop management, mobile clocking and more—Service Hub levels up your aftersales operations while helping you craft an unforgettable customer experience.
Keyloop Cloud
Your key to unlocking the full power of Keyloop Fusion
At Keyloop, we’re evolving our cloud-first approach with Keyloop Cloud, powered by AWS.
More than just an alternative to on-premise, third-party, or legacy hosting, this future-ready solution forms the foundations of Keyloop Fusion, our Automotive Retail Platform. It enables you to move towards a fully connected ecosystem—seamlessly linking acquisition, ownership, inventory, and operations for an enhanced experience.
We know from Gartner that businesses scale 60% faster using industry specific, optimised cloud solutions, and with industry-leading cybersecurity from AWS and our own deep automotive expertise, Keyloop Cloud delivers a secure, scalable environment maintained by the people you trust to build the products you rely on every day.
Want to learn more? Get in touch with our team below.
Customer Success Stories
We love connecting with our customers and sharing the incredible impact our solutions are making around the world.
Busseys
Busseys, a family-owned retailer group based in the UK, has worked closely with Keyloop for around 20 years to align its goals with Keyloop’s solutions. The most recent example of this was the introduction of Service Hub. Watch the video to find out how the new aftersales solution has been fundamental in improving processes, gaining efficiencies, boosting revenue, and enhancing the customer experience for Busseys.
Watch now
Customer Success in South Africa
Harm Stavast, Commercial Director for Keyloop Africa, explains how leading automotive companies in the region are enhancing their sales and aftersales performance by adopting Keyloop’s innovative solutions. CFAO Mobility, Motus, and Hatfield share their experiences of working with Keyloop to streamline operations, improve customer satisfaction, and boost profitability. By shifting to an Experience-First way of doing business, they are transforming the customer journey and setting new standards for success in the industry.
Watch now
Retail Renault Group
Retail Renault Group offers a range of Approved Used Renault, Dacia, and Alpine cars and vans for sale through its network of UK dealerships. In 2022, they called upon Keyloop Marketing Services to help drive performance of their website. Read their story to find out how the Marketing Services team’s strategic improvements has helped the group achieve even greater results in 2024.
Read now
Customer Enablement
Professional Services update
Introducing Marketing Services
iLearn and Customer Hub
To better serve our customers, we’ve made a significant change: our Professional Services (PS) team is now moving alongside Customer Enablement under the single leadership of Dean Gardner, Chief Customer Officer. This shift will create a more unified implementation and support model. One of the PS team’s primary objectives is to accelerate the turnaround time for quotes, helping to improve efficiency and speed in delivering solutions.
In line with our commitment to providing comprehensive customer support, we also offer Marketing Services. This talented team of digital marketing specialists offers expertise in areas such as paid & organic social, PPC, SEO, and website enhancements. They can help you increase traffic, improve brand awareness, and ultimately drive more conversions so you can focus on delivering an elevated customer experience. You can find out more about Marketing Services in the customer success story section of this newsletter.
We’ve made new developments to iLearn, our e-learning platform that enables you and your teams to track your learning journey through personalised accounts, accessible whenever needed. With enhancements such as improved self-registration and new and updated regional-specific content, we aim to provide a more tailored experience that supports continuous growth and knowledge enhancement at your convenience.
In 2024, we announced the launch of Customer Hub, our enhanced platform designed to centralise support case tracking, release notes, and more. As a result of this, we’re streamlining our services and will be retiring Service Connect Anywhere to focus on delivering an even better experience for you. The service will be marked as end of life and this has now been switched off. If you haven’t already registered for Customer Hub, please do so below.
Partner and Co-Delivery
Introducing EMaC
Phyron
Co-Delivery Programme
We’re pleased to announce that EMaC is one of the latest partners in the region. EMaC works with manufacturers and retailers to strengthen their relationships with their customers. Through flexible retention solutions, they create positive automotive experiences that lead to increased loyalty and greater profitability.
Retailers using Keyloop DMS can automatically link EMaC service plans with customer records, eliminating the need to switch platforms. The integration also includes Keyloop’s Online Service Booking, allowing customers with EMaC plans to be automatically recognised, speeding up the booking process and providing a seamless experience.
To speak to our team about EMaC or any of our partners, please get in touch.
In this edition of In the Loop, we want to shine a spotlight on one of our partners, Phyron. Their AI-powered tools create premium-quality visuals with ease, speed and precision, using as little as five simple images. Retailers can free up their sales team to focus on what they do best: closing deals. And instead, create high-impact content automatically with Phyron, and do so faster, consistently and at a fraction of the cost.
Phyron seamlessly integrates with our Automotive Retail Platform, Fusion, automating high-quality content creation and distribution across major retail platforms. This means you can say goodbye to rekeying and data inconsistencies and hello to a truly streamlined, more profitable workflow.
To speak to our team about Phyron or any of our partners, please get in touch.
In the UKI region, we’re proud to have seven trusted partners, including three Co-Delivery partners and four Certified Consultants. Together, they represent a total of 39 skilled resources, specialising in Drive DMS, Autoline DMS, Documents, and Print Manager. With this combined expertise, they’re well-equipped to support your needs and drive success!
Our UKI Co-Delivery Partners we’re proud to work with are:
- L&M Automotive Consulting
- Magna Systems
- KCS
Events
Keyloop Fusion Live
Keyloop is bringing Fusion to life both as a platform and an event! Just as our Automotive Retail Platform, Fusion, connects every part of the automotive retail ecosystem, our first Fusion event will unite the industry’s biggest players, thought leaders, and innovators in one place. Together, we’ll share insights, tackle challenges, and shape the future of automotive retail and you could be there!
This year, we’re excited to be a part of some of the most influential industry events across UK, and we invite you to join us! Whether you’re eager to network, explore the latest trends, or discover how Keyloop’s solutions can take your business to the next level, these events provide the perfect opportunity to connect with our team and dive into the future of automotive retail.
Here’s the industry events we’ll be attending over the coming months.
- Financial Times: Future of the Car, 13-15 May
- Automechanika Birmingham, 3-5 June
- SMMT International Automotive Summit, 24 June
- Motor Trader Golf Cup, 1 July
To find out more about Keyloop Fusion or any other of our newsletter topics contact us here
Fusion is Keyloop’s central, composable automotive retail platform delivering value to retailers, manufacturers, financiers and fleet suppliers worldwide. It increases customer and vehicle lifetime value by optimising efficiency and reducing costs, all while delivering a first-class customer experience.
