Insights
Welcome to our blog, your go-to source for comprehensive industry insights spanning the entire automotive sector. Delve into detailed reports, consumer insights, first-party research, and global survey results, providing you with a holistic understanding of the latest trends and developments shaping the automotive landscape.
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Google I/O 2025: Navigating the future of search with AI Mode and AI Overview...
Google I/O 2025 has once again delivered a look into the future of Google technology, with Artificial Intelligence taking centre stage. For car manufacturers and dealers across the globe, understan...
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Inspiring inclusion in Automotive: How Keyloop is putting women at the wheel
It’s no secret that the automotive sector has long been dominated by men, and despite efforts to address diversity and inclusion, women remain underrepresented in key roles. While progress has been...
AI and the automotive industry: opportunities and challenges in Europe and be...
There’s no doubt that AI has been the hot topic of the year. Across the industry, digitisation is driving change at an unprecedented rate. Increasingly, AI isn’t just an option, it’s a business ess...
AI overviews: How dealerships could be seizing the opportunity
Forward-thinking car dealerships will be reflecting on how to innovate, stay relevant, and enhance their customer experience to remain competitive in 2025. One of the key themes over the past year...
Collaborative working: the only future for the automotive industry
Technology continues to transform the automotive industry. The shift to electric vehicles (EVs), modern mobility solutions, and digital integrations are changing our environment at an ever-increasi...
Top tips for future-proofing your automotive retail business
Rapid evolution is hitting the automotive industry at an unprecedented rate, and many dealerships have begun to evolve their offering to ensure they remain agile throughout this time. But with so m...
From Aftersales to Ownership: A Keyloop perspective
The automotive industry is evolving, and so is the way we think about the post-purchase experience. At Keyloop, we’re moving away from the traditional term aftersales and we’re moving towards Owner...
The Keyloop Column: Perceptions from the panel – by Jacqui Barker
As we enter into the final quarter, it’s a great time to reflect on some of the changes we’ve seen this year, and how the automotive industry continues to evolve. Having hosted a number of successf...
Battlegrounds past, present, and future: The shift to a new way of selling cars
In the earliest days of ecommerce, Ben Whomersley – now Keyloop’s Regional OEM Director for UK and Ireland – told a colleague, “Digital retail is the future of car sales.” The response? “Don’...
Used Vehicles Gain Momentum in Spain: 3 key takeaways from the GANVAM event
It’s time to shine a spotlight on the second-hand car market in Spain. The used vehicle (UV) sector in Europe continues to show signs of steady growth. On top of a consistent uptick since 2019, S...
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Navigating the automotive evolution: Insights from South Africa’s recen...
South Africa’s automotive landscape has undergone profound shifts in recent years, with the emergence of new trends and challenges reshaping the industry. At our latest Experience-First event...
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Automotive Trends and Transformation in Africa: An Experience-First Event
The power of collaboration Automotive manufacturers, retailers, and partners across South Africa recently came together for Keyloop’s Experience-First event in Sandton, Johannesburg. The day-long e...