Reading, 09 October 2025: Keyloop’s Marketing Services team is adding Generative Engine Optimisation (GEO) capabilities to its service portfolio to help dealers become more visible to customers using AI-driven search and generative AI platforms, including Google’s new ‘AI Mode’ which was launched last month. Boasting an impressive 70% reduction in dealers’ cost per lead, Keyloop Marketing Services delivers impactful multichannel campaigns that improve ROI.
Google’s AI Mode represents a significant departure from its traditional search offering, facilitating a more conversational, intelligent, and personalised search experience for the consumer. Keyloop, a certified Google Premier Partner, has developed a suite of guidance and tools so retailers can optimise for Google’s latest AI-driven innovations, helping brands become more visible within AI search platforms and improving their digital footprint.
The Keyloop Marketing Services team is already helping retailers and OEMs customer engagement via its new generative and conventional search offering, keeping content strategies aligned with the latest algorithms as AI becomes more embedded in search activity.
Tim Smith, Chief Strategy Officer at Keyloop, comments: “The arrival of AI Mode signals a transformative shift for Google Search, potentially reshaping how customers find and interact with brands online. Retailers and OEMs need to ensure their marketing channels are delivering high-quality content and strategies to remain visible, accessible and relevant to customers. The Marketing Services team will ensure dealers are best equipped to harness the new Google AI functionality to expand their online reach and deliver a more personalised online customer experience.”
Digital marketing is a constantly evolving landscape, with shifting algorithms and customer behaviours. Keyloop’s Marketing Services helps dealers strike the perfect balance between data-driven, goal-focused marketing, whilst enhancing the digital customer experience, maximising conversion rates and optimising cost per acquisition. Keyloop’s Marketing Services specialists are able to evaluate key aspects of a dealer’s digital performance, identifying how best to unify technology strategies across paid and owned marketing channels to improve brand awareness, increase conversions and ultimately drive more transactions.
Keyloop participates in Google test programme
Following the introduction of Performance Max for Google Ads, Keyloop has created an enriched reporting suite, including detailed channel reporting that identifies which Google channels – such as Search, Display, YouTube, and Discover – are delivering the highest return on investment. In addition, the introduction of campaign-level negative keywords makes it possible to exclude irrelevant search terms, ensuring that ads reach the most relevant audiences for improved engagement and response. “These new reporting capabilities give dealerships greater transparency, control, and efficiency in their digital advertising efforts, helping them maximise the impact of their marketing spend,” adds Smith.
You can learn more about Keyloop’s Marketing Services offering here https://keyloop.com/products/marketing-services
ENDS
Contacts:
For further information, please contact Keyloop’s PR Team:
keyloop@pfpr.co.uk
About Keyloop:
Keyloop is a leading provider of automotive retail solutions, with more than 40 years of industry expertise and over 14 billion digital interactions captured to date. Its cutting-edge solutions cater for every stage of the automotive retail ecosystem, connecting retailers, OEMs, financiers, and fleet suppliers with their consumers via innovative Experience-First software.
Spanning demand, supply, ownership and operate, Fusion is Keyloop’s dynamic Automotive Retail Platform, optimising the automotive retail lifecycle for customers and consumers alike. It increases both vehicle and customer lifetime value through seamless automation and personalisation, while its technology serves more than 20,000 retailers, more than 80 OEMs, 80% of the top 10 UK leasing companies, and 60% of brands within Europe’s financier space. For more information, please visit: www.keyloop.com
Do we have any word from Google as to when we can expect this?
