Reading, 26 November. Keyloop and BMW Group yesterday co-hosted a briefing for over 100 representatives from BMW franchised dealers on the next-generation technologies that will help drive profitability and make sales and aftersales processes more streamlined and more profitable for the network in 2026 and beyond.
Keyloop is a preferred supplier of automotive technologies to BMW Group UK, and 82.5% of the group’s UK locations currently use at least one Keyloop solution. Globally, Keyloop is a key technology supplier to over 1,200 BMW and Mini locations in 55 countries, supporting over 20,000 users.
Keyloop used the event to provide BMW’s retail partners with an in-depth look at the new Fusion Automotive Retail Platform (ARP), which has been created to amplify customer and vehicle lifetime value, reduce operational complexity and foster long-term loyalty. The in-depth briefing, held at BMW Group UK’s headquarters in Farnborough, Hampshire, included interactive sessions and demonstrations, allowing attendees to explore practical applications of Fusion’s key functionality.
Mark Webster, Head of Digital Transformation at BMW Group UK invited Keyloop to co-host the briefing after attending Keyloop’s ‘Fusion Live London’ event in June. He commented: “Digitalisation is central to BMW’s strategy, and partnering with Keyloop on Fusion reflects our commitment to innovation. Fusion will enable us to deliver a truly connected experience for our customers while supporting our retailer network with tools that drive efficiency and agility. This new platform aligns perfectly with our vision for a seamless, data-driven future.”
The new Fusion ARP is designed to help motor retailers manage and optimise the automotive ecosystem, from initial enquiry through to ownership and retention. It streamlines operations and enables a seamless omnichannel customer experience, with four distinct ‘domains’ all drawing upon information held in the system’s Active Data Core, which provides users in all departments with a single comprehensive record of customer interactions and transactions.
Fusion’s cloud-based tools and functionality can be deployed rapidly and securely for dealer businesses of all sizes, including major retail groups operating in multiple countries and with distributed networks of sites representing a diverse portfolio of vehicle brands. Fusion’s ‘Experience-First’ approach helps retailers deliver positive customer outcomes and amplify revenues through the full purchase and ownership cycle. It also streamlines and automates key processes to reduce operational costs, making businesses more agile and profitable.
Tim Smith, Chief Strategy Officer at Keyloop, added: “We’re laser-focused on simplifying the vehicle sales and ownership process and delivering on our Experience-First principles. Fusion ARP is not just about technology; it’s about transforming how our industry operates and creating real value for everyone involved. By connecting four core operational domains within the automotive retail industry, we provide a framework that brands like BMW and their retailer partners can trust – a guiding light towards a more efficient, customer-centric automotive ecosystem. The visibility granted by presenting and understanding data is one of the fundamental components of a successful business strategy.”
For more information about Fusion ARP and Keyloop’s commitment to driving transformation across the automotive sector, visit https://keyloop.com/fusion-arp-retailers.
ENDS
Contacts:
For further information, please contact Keyloop’s PR team:
keyloop@pfpr.co.uk
About Keyloop:
Keyloop is a leading provider of automotive retail solutions, with more than 40 years of industry expertise and over 14 billion digital interactions captured to date. Its cutting-edge solutions cater for every stage of the automotive retail ecosystem, connecting retailers, OEMs, financiers, and fleet suppliers with their consumers via innovative Experience-First software.
Spanning demand, supply, operations and ownership, Fusion is Keyloop’s dynamic Automotive Retail Platform, optimising the automotive retail lifecycle for customers and consumers alike. It increases both vehicle and customer lifetime value through seamless automation and personalisation, while its technology serves more than 20,000 retailers, more than 80 OEMs, 80% of the top 10 UK leasing companies, and 60% of brands within Europe’s financier space. For more information, please visit: www.keyloop.com
