Reading, 19 August 2025. Keyloop is partnering with AI specialist Kortical to help dealers retain more of those customers that reach the end of their vehicle finance agreements, or that need or want to renew early.
As part of the exclusive new five-year agreement, Kortical will embed new artificial intelligence (AI) tools into Keyloop’s existing customer retention software. The first motor retailers to use the Kortical tools have achieved an average 7.1% improvement in overall finance renewal rates.
Kortical has been working on motor finance retention solutions for the past five years, paving the way for the unique collaboration with Keyloop; no other AI-driven finance retention technology is currently available to UK finance providers and vehicle retailers.
Kortical creates over one billion buyer propensity predictions per year, evaluating customer records, online behaviours and market trends to identify those finance customers most likely to renew, as well as determining the best means by which to convert them. This allows retailer sales teams to better prioritise their proactive communications activity, greatly reducing rates of ‘lead burn’.
Real-time performance tracking will allow managers to easily monitor the effectiveness of their renewal campaigns via user-friendly Keyloop digital dashboards that access the Kortical analysis. Users can use these insights to make their sales campaigns more effective, for example by automatically selecting groups of customers in defined locations and with selected demographic characteristics that are known by the Kortical analysis to make them more likely to purchase an EV.
Adrian Nash, Chief Product Officer at Keyloop, said: “Collaborating with Kortical means we can offer something new and innovative to finance providers and their retail partners, boosting the efficiency of the sales process and helping staff spend more time on customers with the highest levels of purchase intent. Retailers can also use the data to identify those most likely to convert to an EV, helping them meet new targets for uptake of plug-in vehicles.”
Andy Gray, Co-Founder and CEO at Kortical, said: “We believe AI should deliver real, measurable results and that’s exactly what this partnership with Keyloop is all about. By embedding our machine learning into Keyloop’s retention tools, we’re helping dealerships connect with the right customers at the right time with the right vehicle. It’s transforming how finance retention works in the UK and it will be exciting to see how we can deliver the same impact globally.”
Andy Gray recently joined Jacqui Barker on Keyloop’s Drivetime podcast, to listen to the episode please visit: https://shows.acast.com/drivetime/episodes/6894a7edb5f8d99f35dfe8cc
ENDS
Contacts:
For further information, please contact Keyloop’s PR Team:
keyloop@pfpr.co.uk
About Keyloop:
Keyloop is a leading provider of automotive retail solutions, with more than 40 years of industry expertise and over 14 billion digital interactions captured to date. Its cutting-edge solutions cater for every stage of the automotive retail ecosystem, connecting retailers, OEMs, financiers, and fleet suppliers with their consumers via innovative Experience-First software.
Spanning demand, supply, operations and ownership, Fusion is Keyloop’s dynamic Automotive Retail Platform, optimising the automotive retail lifecycle for customers and consumers alike. It increases both vehicle and customer lifetime value through seamless automation and personalisation, while its technology serves more than 20,000 retailers, more than 80 OEMs, 80% of the top 10 UK leasing companies, and 60% of brands within Europe’s financier space. For more information, please visit: www.keyloop.com
About Kortical:
Kortical is a leading provider of enterprise AI solutions operating across a broad range of industries. Founded in 2016 at the outset of modern deep-learning AI, Kortical was among the earliest innovators in applying advanced AI techniques to real-world business problems. The company consistently delivers exceptional, measurable outcomes, such as significantly improved customer renewal rates through its Renewals AI product, industry-leading customer retention capabilities, and novel predictive systems that redefine performance across sectors including retail, finance, and compliance.
Kortical’s AI platform has consistently outperformed global technology leaders, including Google, in competitive evaluations and industry benchmarks across diverse enterprise applications. In this year alone, Kortical has generated over 20 billion predictions spanning forecasting, product recommendations, customer renewals, and automated decision making, with more than one billion predictions generated specifically by Renewals AI. Kortical’s Agentic AI solutions have successfully automated over two million user interactions, achieving a 92% task automation rate with a perfect record of zero brand or reputational incidents.
